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EMEA / Industry Insight / Life & Culture

Specialist Spotlight; 5 Minutes with Incubeta’s Lead Consultant, Daniel Ferreira

In our latest Specialist Spotlight piece, we sat down with Daniel Ferreira, our lead consultant in Benelux who specializes in helping brands build, implement and optimize their media plans. Working with some of the biggest brands in the financial, telecommunication and travel sector, Daniel spoke to us about ecommerce, the rejuvenation of brick-and-mortar, and a world without cookies. 

Global / Industry Insight

Making the Most of Artificial Intelligence in Marketing

From Alexa and Siri, to automated customer assistance and self-driving cars, Artificial Intelligence (AI) is all around us – in fact, 64% of consumers worldwide are already interacting with AI on a daily basis without even knowing it. Thanks to the role that Hollywood plays, many seem to have a somewhat warped perception of AI – believing it to be a form of sentient robot. But this is far from true. 

EMEA / Industry Insight

Digital Ads and Kids Online; the Consequences of SafeSearch

Throughout 2021 ‘Big Tech’ has continually been in the news and often not for the most positive of reasons. From the continuous stream of negative stories and claims about Facebook putting profit before public safety, to YouTube and other platforms struggling to pull anti-vax content off their sites and apps – this is just some of the content that’s hit the news-stands.

EMEA / Industry Insight / Life & Culture

Incubeta’s Digital Footprint Pledge

An increased push for energy efficiency, renewable energy technology, electric mobility – along with the growing digitalization movement and a universal carbon pricing structure – would speed up the carbon-free future and the rise of a global middle class we desperately need. We can and must all do our part– Joe Kaeser, CEO of Siemens AG

AMERICAS / Life & Culture

Incubeta Insider: 5 Minutes with Charlie Rowe, Incubeta’s US Head of BD

In our latest Incubeta Insider piece, we sat down with Charlie Rowe who, after four years in our London office, hopped over the pond to join our wonderful team out in New York as their resident Head of Business Development, and iGaming hero. Charlie spoke to us about Incubeta’s rise to prominence in the Sports Betting and Online Casino market, top tips for sales and what it was like to transition from London to NYC mid-Covid.

EMEA / Industry Insight

The Year That Christmas Came Early…

Every year we say Christmas comes early but this year that might actually be true. Well, it’s certainly true if you count John Lewis launching its festive ad at the beginning of November. Along with nativity plays, and school fetes, the ‘early’ reveal of the department store’s Christmas offering is as sure a sign as ever that we’ve started the festive ramp up.

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