
What the Digital Markets Act (DMA) Means for Google Advertisers
Earlier this month the European Commission announced that Google has been ‘designated as a gatekeeper under the Digital Markets Act (DMA)’ – a comprehensive regulatory framework to protect consumers and ensure fair competition amongst key digital players (Meta, Amazon, Google etc.). This update will impact all users and Google advertisers in the European Economic Area (EEA), and UK Google advertisers looking to advertise in the EAA.