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Thinking Ahead

We stay ahead of a fast-changing landscape. Learn what our specialists think about the trends, data and technology that are shaping consumer behaviour, and how you can positively respond.

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EMEA / Global / Industry Insight

What the Digital Markets Act (DMA) Means for Google Advertisers

Earlier this month the European Commission announced that Google has been ‘designated as a gatekeeper under the Digital Markets Act (DMA)’ – a comprehensive regulatory framework to protect consumers and ensure fair competition amongst key digital players (Meta, Amazon, Google etc.). This update will impact all users and Google advertisers in the European Economic Area (EEA), and UK Google advertisers looking to advertise in the EAA.

South Africa / Industry Insight

Amazon’s Arrival in South Africa: A Game-Changer for the Global Marketplace?

In 2024, Amazon will make a significant move by entering the South African market. The expansion surely marks notable implications in South Africa, but what could it also mean for the global ecommerce market? 

EMEA / Global / Industry Insight

Why EU Ad Personalization Ban will see Meta Shift Focus to AI.

Following Meta’s record 1.2bn euro fine for failing to comply with all GDPR regulations, the EU Data Protection Board (EDPB) has, from November 2023 onwards, imposed a ban on Meta using personal EU user data for targeted advertising – with Meta being notified of the sanction at the end of October.

EMEA / South Africa / Industry Insight

Incubeta’s Ignition Series: A Story of Growth, Collaboration, & Global Expansion

In an industry where change is the only constant, learning and development is pivotal. Incubeta, like many other organizations, recognizes the need for continuous upskilling and cross-skilling to thrive in an ever-evolving environment. Our internal knowledge sharing program, the Ignition Series is a testament to our commitment to staying agile and innovative. We are proud of the Incubeta Cape Town L&D team who embarked on a mission to revamp the way we shared knowledge within our organization. Here’s how they did it. 

Global / Industry Insight

A Deeper Dive into Google’s Latest Enterprise Properties Update

In their latest update concerning the Universal Analytics (UA) sunset, Google has announced new changes to enterprise properties. Want to know what’s in store and what you should do? Keep reading…

Global / Industry Insight

12 Tips for SEO Success in the Holiday Season

With Black Friday and Christmas just around the corner, we sat down with Incubeta’s SEO team lead, Bridger Hoepner to hear her 12 top tips for SEO success this holiday season.

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