
Black Friday 2023 Unwrapped: Insights, Trends and Tactical Takeaways
Black Friday, the international shopping frenzy that first hit South Africa in 2014, has become a staple in the retail and e-commerce landscape. As we reflect on the recent Black Friday extravaganza, we sat down with Paid Media Managers Helga Ndawula and Cassidy Lassen to dissect key insights that defined this year’s shopping spree and extract actionable takeaways for brands aiming to optimize performance in the coming seasons.