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Global / Industry Insight

Is it Time to Switch to a Data-Driven Attribution Model?

It’s no surprise that the ad tech industry is facing an increasing number of challenges in navigating performance attribution. As a result, it’s moving away from last-click or last-interaction models, and becoming more focused on data-driven attribution. After Google’s decision to switch all Google Ads campaigns to a data-driven attribution model by default, more and more companies are asking us about implementing data-driven attribution in their Campaign Manager 360 account. 

Industry Insight

The Future-is-Now; Why Reprieving Privacy Optimization is a Ticking Time Bomb

Over the last decade we’ve seen the ways in which consumer data is collected, used, and regulated change drastically. The door to sophisticated ad personalization has been thrown wide open, and as such the tracking capabilities of marketers have increased fourfold – enabling brands to significantly boost the efficacy of their customer outreach. And in some cases, violate basic consumer privacy rights. 

Industry Insight / Media

The DV360 Series

As one of only four global Google Marketing Platform (GMP) partners, Incubeta is constantly on the lookout for the latest features and opportunities within GMP and translating these into consumable pieces of content for our clients. This month our focus was on DV360 and how it can make all the difference to your programmatic strategy and performance. 

Global / Industry Insight

Incubeta Predicts: All Eyes on 2022

2021 showed us how quickly the rules of marketing can change and how staying ahead of the game, and on-top of emerging trends is crucial to succeed. With 2022 fast approaching, we spoke to thirty three members of our senior leadership team across the world to hear their thoughts and opinions on the state of digital marketing in the new year. Covering everything from privacy and automation to sustainability and user experience, here’s what’s in store for the marketing industry in 2022. 

Global / Industry Insight

Black Friday 2021; Everything you Need to Know

With another Black Friday behind us, and Christmas fast approaching we spoke to our teams across the globe to see what shoppers were up to over the five day shopping bonanza. Answering everything from Average Order Value, and total media spend, to most popular shopping day, and device of choice, our post-Black Friday analysis answers some interesting questions.

Global / Work & Awards

A Month of Success for Incubeta…

What a month for Incubeta! Across the globe we’ve seen triumph after triumph with award ceremonies, shortlists and highly commended. From the APAC Search Awards to the DMASA Assegai Awards here’s what we’ve been celebrating.

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