Last week we explored the Top 10 Benefits of Integrating Marketing within the Cloud, and how advertisers who combine both platforms will be able to implement new strategies and take advantage of machine learning to process valuable information and scale their business.

Following on from our recent acquisition by Global Investment Firm, Carlyle (NASDAQ: CG), we’re welcoming Jacques Van Niekerk, Global CEO of Edisen to the Incubeta family as non-executive board director.

There have been some differing opinions on whether or not we’re in a recession. And while certain economic indicators can be read differently to that effect, many brands and advertisers are approaching 2023 with a sense of caution around the global economic outlook regardless.

For most companies with a robust digital marketing strategy, Google has long acted as a cornerstone; an integral part of how marketers and advertisers engage with audiences online. The most successful brands, however, are the ones who can evolve as the market changes, especially as third-party cookies make their exit. Today, advertising with Google is definitely still great, but paired with Amazon it has the potential to be greater –a marriage that our team likes to call ‘Amazoogle’. 

Welcome to the second edition of our Monthly Marketplace Insights series (check out January’s edition here), where we share a round-up of the latest marketplace updates with a focus on the European market. 

Throughout uncertain times marketers often find themselves having to pivot their strategy to match the status of the digital ecosystem – in a bid to both attract consumers and provide personalized experiences that match the needs of their intended audience. As a result, we’ve seen an increase in the usage of cloud based tools, to make information analysis more secure, flexible, and scalable – such as Google Cloud, which fully automates and manages database operations.