Last week was an exciting time for Incubeta, as we took to the stand and stage at PI Live – the World’s ‘most respected’ Affiliate & Performance Marketing Conference. Over the course of three days, we met and engaged in a number of conversations and discussions with professionals across the industry, while exploring potential growth opportunities within digital.

For websites that do not have an explicit revenue generating action for a user to take (such as completing a purchase), finding metrics for success can be a challenge. Often, this results in conversion metrics being based on the number of pages a user viewed or how long a user spent on the website.

The digital marketing and advertising landscape of 2022 is vastly different than it was just three years ago. Greater digital adoption, accelerated by the pandemic has created the conditions for online sales to have its first $1 trillion year this year.

With less than a month till El Buen Fin 2022, an annual nationwide shopping event in Mexico, we spoke to Incubeta’s Data Science Specialist, Ricardo Camarena to see how brands can streamline and optimize their campaigns to drive digital success across the four day event. Focusing specifically on the use of Machine Learning (ML), Ricardo discusses how brands can reach the right audience, at the right time with the right message.

We’re thrilled to announce that Incubeta took home the trophy last night for App Growth at the 2022 Google Premier Partner Awards in Dublin for our work with South African financial services group, Sanlam.

Latest client venture will leverage a data-led approach to inform new retail focused business strategies and digital marketing efforts