Global / Industry Insight

WTF is ChatGPT

24th January 2023

Few within the marketing industry, or even those simply perusing LinkedIn, could’ve avoided hearing about ChatGPT – the latest rage in Artificial Intelligence (AI) that uses deep learning to produce “human-like” text. Gaining two million users within fourteen days of its inception, ChatGPT is effectively a ‘large learning model’ with the remarkable ability to respond to complex questions in a conversational way. 

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US / Industry Insight

What’s Next with Generative AI?

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While attending the Google Next Conference last month I was inundated with the truth about GenAI and what it actually means for us as marketers. Sure, the capabilities and possibilities are rife , but we can’t forget to be realistic and take GenAI at face value. To quote one of the speakers “GenAI skills are comparable to a college intern” – and you wouldn’t let an intern dictate your entire strategy would you…

NACE / Industry Insight

The Amazon IDQ Score and Why It’s Important

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As an Amazon Vendor or Amazon Seller, you want to achieve the highest possible sales success on the platform. To do this it all starts with the Item Data Quality (IDQ) Score. In this article, we explain what exactly an Amazon IDQ Score is and its impact on your sales.

EMEA / Global / Industry Insight

What the Digital Markets Act (DMA) Means for Google Advertisers

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In November 2023 the European Commission announced that Google has been ‘designated as a gatekeeper under the Digital Markets Act (DMA)’ – a comprehensive regulatory framework to protect consumers and ensure fair competition amongst key digital players (Meta, Amazon, Google etc.). Initially impacting all users and Google advertisers in the European Economic Area (EEA) – (please note that this does not include the UK) Google has since announced that they are now expanding the scope to apply to users in Switzerland.

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Global / Industry Insight

Navigating a Cookieless World: Google Analytics 4

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In the third piece of our ‘Navigating a Cookieless World’ series we’re exploring; Google Analytics 4 (GA4) – answering popular FAQs including: what is GA4, why was GA4 created, what are the key features (in comparison to Universal Analytics), and what is Server-Side Tagging.

Global / Industry Insight

Navigating a Cookieless World: Enhanced Conversions

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In the second piece of our ‘Navigating a Cookieless World’ series we’re exploring; Enhanced Conversions – answering popular FAQs including: what is Enhanced Conversions, how to set up Enhanced Conversions and the different types of Enhanced Conversions.

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UK / Industry Insight

Organic Search Steps Up – Google’s Latest Update

Google’s recent announcement regarding the potential for organic search results to appear above paid advertisements marks a significant shift in the digital marketing landscape. This change underscores the growing importance of Search Engine Optimization (SEO) strategies while also influencing the performance and management of Pay-Per-Click (PPC) campaigns.

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