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Global / Industry Insight

What’s New With GA4?

One of the most awaited features for ecommerce clients, GA4, now offers different item-scoped and event-scoped versions of each ecommerce metric. This enables you to analyze information about your products or services, as well other important ecommerce interactions.

Global / Industry Insight / Work & Awards

Rise of the Robots… Say Goodbye to Your Job

We’re in an era where technology is advancing faster than ever, and artificial intelligence (AI) and automation are leading the way for consumers and marketers alike. With ChatGPT (and the subsequent retaliation of Google Bard) thrusting AI into mainstream media, many have since started questioning the role that intelligent solutions play – and what it means for the future of digital marketing.

EMEA / Industry Insight

2023 Updates Coming to Performance Max Campaigns

Performance Max (PMax) is a goal-based Google Ad campaign that uses machine learning to optimize ad delivery across a range of Google’s advertising platforms, including Search, Display, YouTube, Gmail and Discover. This means that your ads can be delivered to a wider audience, regardless of the device they’re using or the platform they’re browsing on.

Global / Industry Insight

Generative AI (ChatGPT, Stable Diffusion) is a Drum Machine

In 2004, John Wood, a pianist from Los Angeles launched a bumper sticker campaign announcing “Drum Machines Have No Soul” accompanied by a phone number for the Society for the Rehumanization of American Music. This announcement of frustration with a sterile audio creative tool resonated enough that it soon became a popular slogan stuck on cars across the US.

Global / Industry Insight

How to Integrate Google Cloud & Google Marketing Platform

Last week we explored the Top 10 Benefits of Integrating Marketing within the Cloud, and how advertisers who combine both platforms will be able to implement new strategies and take advantage of machine learning to process valuable information and scale their business.

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