The Incubeta Icon has made its way to mainland Europe, in the hands of our fourth Incubeta Influencer, Veronica, who visited our offices in The Hague, Amsterdam, Zurich, Munich and Berlin.

Google has today announced that, yet again they are delaying the deadline for the phasing out of third party cookies in Chrome until 2024. Originally a 2022 implementation date, this is the second time that Google has pushed the deprecation of cookies stating that they need to expand the testing window for the Privacy Sandbox APIs before disabling third-party cookies in Chrome.

At Incubeta, we pride ourselves as being an effective, communicative full-service digital agency. Our talented international team are experts in marketing, technology, data and creative, united in our goal of helping businesses make the most of the opportunities the digital landscape provides. And we are dedicated to sharing our knowledge.

In our latest ‘5 Minutes With’ we sat down with Kevin Buerger, Incubeta’s new US CEO. Formerly the Global Chief Growth Officer of Jellyfish, Kevin spoke to us about Incubeta’s US growth strategy, his optimism for the future and what it means to be a part of the Incubeta family.

Incubeta today announces the addition of Sarah Hampton as the new US Chief Operating Officer. In her new role, Hampton will work directly with Incubeta’s US CEO, Kevin Buerger, focusing on building brand awareness and scaling the US business. Together, they will look to develop a framework of new client growth to set up operational processes that scale with the Incubeta team. 

July saw the return of Amazon’s (once) yearly flagship event, Prime Day – a 48 hour extravaganza where shoppers, especially Prime members, get access to a wide range of deals from brands all over the world. This year was the first ‘normal’ Prime Day after two years of brands facing extreme struggles with warehouse capacity, logistics, and lockdowns due to COVID-19.