Incubeta continues to grow as we welcome a new Chief People Officer, Meg Phelps to the family. With a diverse background spanning multiple sectors including 10 Downing Street, Meg will drive operating model transformation and ensure our ‘people experience’ is fully aligned – bringing more opportunities for individual growth and global connection.

In the ever-evolving landscape of Amazon’s Marketplace, Amazon announced a new change to one of their essential FBA programs, Small and Light. Below we look at what the update to the rules involves, and its impact for sellers on the platform. With lots of fee changes on the platform over the past two years, we’re hearing a lot more concern around the profitability of selling on Amazon, so being aware of new FBA rules is essential to success.

To quote ourselves from a prior article, Retail Media is blowing up. Over the last couple of years ecommerce has become bigger than ever, and retailers are getting their hands on more and more valuable first-party data. While the loss of third-party cookies is causing significant teething problems for brands trying to reach their audiences, retailers are grabbing the opportunity to become media publishers – capitalizing on the increase in traffic and first-party shopper data that it offers.

In today’s ever changing landscape, harnessing the power of data-driven creative has become a cornerstone for brands aiming to stand out, especially during key calendar events – such as Christmas. 

With the bustling world of online shopping, it can be hard to grow your business – competition is fierce, and brands are often battling over price points with counterfeit brands and trademark infringements. This is especially true across Amazon, which is where their Brand Registry comes in – a knight in shining armor for Amazon sellers.

As societies’ vocalisation of diversity increases fourfold, with 62% of consumers stating diversity impacts brand perception, a substantial number of consumers are responding to inclusive marketing – becoming more intersectional and rewarding brands and businesses that choose to mirror real-world demographics within their campaigns. In particular, those that share their values, encourage diversity and promote equality.