Google has announced that, from December 1st, GA4 reports are going to change, as they introduce an update concerning reporting and attribution. Google will launch a new schema compatibility change that will impact the dimensions and metrics of certain scopes.

Leading digital marketing group, Incubeta, today announce the opening of their new offices in Saudi Arabia, as part of its expansion within the MENA region. This expansion will formalize Incubeta’s presence in the local market allowing the company to better service its existing portfolio of clients in the Kingdom, including major partners like McDonald’s KSA, PIF, and Walima.

Global digital marketing group, Incubeta, today announced its partnership with Lunio, a trusted click fraud detection software that surgically removes IVT, bots, and invalid users from all the paid acquisition efforts. Through the partnership, Incubeta’s clients could own their own instance of the technology, directly with Lunio, with Incubeta providing the servicing, support and enablement of the platform to maximise effectiveness.

At Incubeta we are more than the work we do and the clients we have. We strive to be a company that our employees are proud to be a part of. With a team of over 800 creators, thinkers, and doers, we create powerful, life-changing relationships that drive exceptional results and award-winning performance. And we’d like you to meet the faces behind I Incubeta…

Millennials, which we can roughly define as those born roughly between 1981 and 1995, are a unique generation as an audience for marketers. Raised in an era of exponential technological shifts, the majority of Millennials grew up with limited or nascent internet access, and became a large consumer base at the onset of the eCommerce and social media booms of the early and mid 2000s, respectively.

Leading digital marketing group, Incubeta today announced a majority share acquisition by Global Investment firm Carlyle (NASDAQ: CG). Terms of the transaction, which is subject to customary regulatory approvals, were not disclosed.