May 17th is globally recognized as International Day Against Homophobia, Biphobia and Transphobia (IDAHOBIT) – created to raise awareness of the daily discrimination, violence and inequality faced by LGBTQ people across the globe.  May 17th was chosen due to it’s significance with the World Health Organisation declassifying homosexuality as a mental disorder on the same date in 1990.

In our latest ‘5 Minutes With’ we sat down with Jonathan Nerbe, the new Managing Director of Incubeta Germany. After three and a half years as Managing Director at Jellyfish, Jonathan spoke to us about digital transformation, expanding Incubeta’s foothold in DACH and what it means to be part of the Incubeta family.

Last month Google announced that, come July 1st 2023 Universal Analytics (UA) will be officially sunsetted. UA properties will stop processing hits from July 1, 2023 for standard users, and October 1, 2023 for GA360 users. Following those dates, historic data will only be stored for 6 months. While this announcement has certainly sent ripples across the marketing landscape it’s not the end of the world for data reporting. In fact, this change is essential to ensure web analytics continues to be effective and compliant with privacy laws.

Following on from the successful launch of our Incubeta Influencer Initiative, Gav has officially passed on the Incubeta Icon, and we’re onto the second leg of our journey with our Americas’ Influencer; Maria.

As the familiar saying goes, the proof is in the pudding, and judging by recent financial results for many local retailers, the proof of how digital can step in and save revenue in a downturn economy is sweet indeed. But business leaders must guard against presuming digital marketing can deliver miracles without the necessary support. 

With less than a month till Hot Sale, Mexico’s largest online sales campaign where businesses across the country offer their customers discounts and exclusive promotions between May 23rd and May 31st, we’ve curated three top tips to help you streamline your digital ad strategy ahead of the 9th Hot Sale edition.