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Global / Industry Insight

Navigating Google’s Latest Update: A Shift Towards Quality Content

On March 5, 2024, Google implemented a significant update to its Search Engine Algorithm aimed at improving user search experience by enhancing content quality and combating spam. The Core and Spam Updates were designed to highlight valuable, helpful content while downplaying the visibility of content that does not contribute to user knowledge or needs. This move is part of Google’s ongoing mission to elevate the quality of information available online, prioritizing the user’s value over SEO tactics.

Benelux / Industry Insight

An Amazon Solution for Hyper-Personalized Advertising: AMC

The digital industry is driven by privacy-safe and targeted advertising or “ad addressability.” In other words, being able to target specific groups with personalized content in a way that’s compliant with modern privacy regulations. Amazon Marketing Cloud (AMC) is a powerful tool to help brands achieve scalable and effective ad addressability. 

If you’re currently building your First-Party Data Strategy (absolutely essential) and AMC isn’t a part of it yet, then it might be time to reconsider.

Global / Life & Culture

Welcoming Jacques van Niekerk as Global CEO of Incubeta

We are thrilled to announce Jacques van Niekerk is taking the helm as Incubeta’s new Global CEO. Jacques’s appointment marks a significant moment in our journey, as we continue to expand our global impact and enhance our suite of data-driven services to meet the evolving needs of our clients worldwide.

Global / Life & Culture

Celebrating International Women’s Day

Held annually on March 8th, International Women’s Day gains more momentum every year, as women around the world pause to reflect and make plans for change, as well as celebrate the achievement of women around the world.

This year, we sat down with some of the incredible ladies of Incubeta to get their thoughts and advice on being a woman in the digital industry today. 

Global / Industry Insight

Navigating Digital Success for 2024: A Guide for Google and Amazon Advertisers in the EEA

As advertisers and marketers, our world is constantly in flux – user expectations are higher, data regulations are more complex, tech is advancing at an incredible pace, and the ecosystem will only continue to move in this direction.

Global / Industry Insight

The Role of Consent Mode in your Path to Privacy-Ready Marketing

Most attempts at organisational change fail because the psychology of change is ignored” – Winum, Ryterband, and Stephenson

While the digital landscape is experiencing an unprecedented paradigm shift towards user privacy, one thing has remained consistent throughout: humans’ reluctance and resistance towards change, especially when it disrupts our routines or threatens our comfort zones. Change can evoke various emotions such as fear, uncertainty, and anxiety, but we tend to forget that change is also at the forefront of versatility, progress, innovation and ultimately success. 

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