The ultimate goal for any brand is to provide an experience for customers that makes them feel like they’re the only customer you care about. Call it personalization, call it an optimized customer experience; the goal is always to delight a customer enough that they want to engage with your brand again and again and encourage others to do the same.

In celebration of World Bee Day, we sat down with Nicola Bradbear, the founder of our charity partner Bees for Development to discuss how she created the charity, their mission, and how they help some of the world’s poorest people become self-sufficient through beekeeping. 

“The next platform and medium will be even more immersive, an embodied internet where you are in the experience. Not just looking at it (your screen). And we call this ‘the Metaverse’”- Mark Zuckerburg, 2021

May 17th is globally recognized as International Day Against Homophobia, Biphobia and Transphobia (IDAHOBIT) – created to raise awareness of the daily discrimination, violence and inequality faced by LGBTQ people across the globe.  May 17th was chosen due to it’s significance with the World Health Organisation declassifying homosexuality as a mental disorder on the same date in 1990.

In our latest ‘5 Minutes With’ we sat down with Jonathan Nerbe, the new Managing Director of Incubeta Germany. After three and a half years as Managing Director at Jellyfish, Jonathan spoke to us about digital transformation, expanding Incubeta’s foothold in DACH and what it means to be part of the Incubeta family.

Last month Google announced that, come July 1st 2023 Universal Analytics (UA) will be officially sunsetted. UA properties will stop processing hits from July 1, 2023 for standard users, and October 1, 2023 for GA360 users. Following those dates, historic data will only be stored for 6 months. While this announcement has certainly sent ripples across the marketing landscape it’s not the end of the world for data reporting. In fact, this change is essential to ensure web analytics continues to be effective and compliant with privacy laws.