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Thinking Ahead

We stay ahead of a fast-changing landscape. Learn what our specialists think about the trends, data and technology that are shaping consumer behaviour, and how you can positively respond.

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EMEA / Industry Insight

Why Purpose-Led Marketing is the Future of Brand Growth

With another Mandela Day behind us, there’s no better time to address what it means to be a purpose driven brand, and how this can play a role in your brand’s growth and success.

EMEA / Industry Insight

Amazon Launching in South Africa: 6 Tips to Avoid Brand Hijacking and Other Threats

With news out that Amazon online shopping will be available to South Africans in February 2023, local CMOs should be acting to avoid risking their brands and their intellectual property (IP), as opportunistic resellers will look to take advantage of the new commercial opportunity.

EMEA / Industry Insight / Media

Mastering Marketplaces On Demand

As marketplace experts, Incubeta understands how valuable Amazon can be for advertisers so we ran a Marketplaces specific series that took a deep dive into the ecommerce ecosystem, advertising on Amazon, the Amazon shopper journey, and explored how to create a successful marketplace strategy on the platform. 

Global / Industry Insight

Catering to the Gen-Z Consumer

Generation Z (aka Gen Z, iGen, or centennials), are the demographic faction succeeding Millennials. Labeled the ‘most racially and ethnically diverse generation ever’, Gen Z refers to those born between 1997-2012 – the first generation raised on the internet and social media.

Global / Industry Insight

All Eyes on H2: Reflecting & Looking Forward

“As pressure on budgets increases brands must seek to do more to understand what is working and what isn’t and ensure their efforts are focused on the areas that drive true value” – Lars Lehne, Global Group CEO

Global / Industry Insight

Four Top Tips to Drive Sales on Amazon Prime Day

July is upon us, and with it brings the return of Amazon’s yearly flagship event, Prime Day – a 48 hour extravaganza where shoppers, especially Prime members, get access to a wide range of deals from brands all over the world. Running from the 12th to the 13th July (this year) the online giant’s 7th Prime Day offers a vast window of opportunity for all Amazon advertisers to skyrocket their sales.

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