Mexico / Industry Insight
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Mexico / Industry Insight
Data Storytelling: Data Helps Tell Stories and Make Decisions
We are living in an era in which much of the economy is based on the powerful combination that has developed the triad communication-technology-hyper connection, which has led to an unprecedented amount of data in the history of the world. It is because of this that disciplines such as Data Science and Big Data have gained greater relevance in the last decade. Its foray has revolutionized practically every industry:
Mexico / Industry Insight
The Data Driven Approach in Current Medicine
Out of nowhere began the cough and a severe sore throat. A few minutes later, the first hint of elevated temperature. This was enough to activate her smartwatch and send an alert to the hospital. Minutes later the paramedics arrived for him and they already had the vital signs data: blood pressure, heart rate, blood type, oxygen saturation and as a bonus the availability of beds in hospitals within 5 kilometres.
Mexico / Industry Insight
Data Studio: Google’s Native Option for Data Visualization
I have had several conversations with fellow marketers where they tell me how still in 2020, they use Excel or Powerpoint documents to review data from their digital campaigns and Google Analytics reports and generate insights. Clearly all this data is retrieved manually and then displayed in graphs. Would you believe me if I told you that you can automate this operation through a completely free Google tool? That’s right, its name is Data Studio and it’s Google’s native data viewer.
Mexico / Industry Insight
The Great Ones Move to D2C Omnichannel
Currently, digital media is gaining popularity, some of the most recognized brands are creating their native e-commerce to offer products online and give the consumer the option to get the product they want from the comfort of their home. This is generating a change in the distribution chain, becoming a D2C (direct to consumer) channel, which enables the consumer one more option to reach the product and helps the brand directly understand the needs of its consumers. To be able to exemplify what this is about, we present 3 brands that are making changes to speak to their customers directly, through their respective e-commerce.
Mexico / Industry Insight
Checkout Funnel at Google Analytics
The Checkout Funnel Report requires enhanced eCommerce enabled in Google Analytics, check out this article with best practices.
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