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Mexico / Industry Insight

GA4 applied to eCommerce

There is no doubt that Google Analytics 4 (GA4) helps to facilitate and enhance business results in different types of industries such as retail, banking, auto, education, life insurance, however, you may not yet take advantage of all the tools that offers the platform and especially on this occasion we will focus on use cases applied only to eCommerce sites.

Mexico / Industry Insight

Prepare for 2022 with 10 Digital Marketing Tips

Privacy, cookies, eCommerce and the use of data are among the relevant topics of another year of intense growth related to digital platforms, but expectations continue, especially in Mexico, that the trend will increase.

Mexico / Industry Insight

Why is it Important For You to Migrate to Google Analytics 4?

The new version of Google Analytics has four main features that will make the analysis of your data more robust and granular:

Mexico / Industry Insight

Perspectives of Human Talent in the Face of Digital Transformation

The digital marketing industry is closely related to technological advances and that poses constant challenges in various aspects. One of the main ones has to do with human talent and the specialization that is sought in it.

Mexico / Industry Insight

Measure and Conquer! What Do You Need To Measure in eCommerce?

Online sales have had a great rebound from COVID-19, according to AMVO data in July which refers to an increase of 94.6%, compared to 201. Additionally, two out of 10 people plan to make more online purchases rather than leaving their home.

Mexico / Industry Insight

Active Listening, The Tool to Understand What Your Customers Value

“Listen before you speak” is an invitation that we may have received at various times and in different roles in life. Doing it really has its benefits and this time we will see its benefits from digital marketing.

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