Today we announce the appointment of Victoria Webb as the new managing director of our MENA region. Backed by over 18 years of experience in both traditional and digital media marketing, Victoria’s elevation to this leadership role is testament to her skill, dedication, and outstanding contributions to the agency since she joined (then NMPi) in 2017.

With Black Friday and Christmas just around the corner, we sat down with Incubeta’s SEO team lead, Bridger Hoepner to hear her 12 top tips for SEO success this holiday season.

Dubbed one of the ‘largest’ shopping events worldwide, Black Friday and Cyber Monday (BFCM) catapults the tail-end of November into a sea of discounts, percentages and sales tape – as brands fight dirty to win consumer business and drive sales. However, with 80% of shoppers set to reduce their 2023 holiday spending (due to economic pressures on household budgets) and the proliferation of other promotional events earlier in the year (such as Amazon Prime Day), are we beginning to see the untimely demise of Black Friday?

Incubeta continues to grow as we welcome a new Chief People Officer, Meg Phelps to the family. With a diverse background spanning multiple sectors including 10 Downing Street, Meg will drive operating model transformation and ensure our ‘people experience’ is fully aligned – bringing more opportunities for individual growth and global connection.

To quote ourselves from a prior article, Retail Media is blowing up. Over the last couple of years ecommerce has become bigger than ever, and retailers are getting their hands on more and more valuable first-party data. While the loss of third-party cookies is causing significant teething problems for brands trying to reach their audiences, retailers are grabbing the opportunity to become media publishers – capitalizing on the increase in traffic and first-party shopper data that it offers.

In today’s ever changing landscape, harnessing the power of data-driven creative has become a cornerstone for brands aiming to stand out, especially during key calendar events – such as Christmas.