Two Concrete Solutions for Marketers Once Third-Party Cookies Are Gone
Organizations will soon have to rely on their own first-party data for targeting and ad buying. The most common advice for marketers that depend on third-party cookies is to work on a first-party data strategy. This is necessary not only to reach target audiences, but it’s also a prerequisite for running marketing solutions powered by AI and machine learning (after all, if you can’t walk, you can’t run). However, for many organizations, it’s practically impossible to build a large enough first-party data stack. Such parties require two concrete solutions.