With 2022 coming to a close, we decided to take a moment to reflect on the last 12 months, highlighting some of our favorite moments, employee achievements and all that Incubeta has done in the last year.

2022 showed us how quickly the rules of marketing can change and how staying ahead of the game, and on-top of emerging trends is crucial to succeed. With 2023 fast approaching we spoke to our team of digital specialists and leaders to gauge their opinions and thoughts on future trends for the coming year.

Festive adverts have dominated our TV screens in recent weeks which means the countdown to Christmas is officially on. However, the competition to create the most memorable campaign is stronger than ever, as brands battle to capitalize on the biggest retail period of the year. 

The Incubeta Icon has successfully made its way around the globe, in the hands of our five Incubeta Influencers. With the end of the year on the horizon, we thought now would be a good time to look back on our influencer initiative and all the incredible people who have been involved.

Check out the top ten most searched keywords on Amazon for Germany, Spain, France, the United Kingdom, Italy, the Netherlands, and Sweden.

With the peak season in full swing, many brands have geared up their strategies for the busiest time of the year. Black Friday, Cyber Monday and the festive shopping season are known to be some of the biggest annual shopping events with Business Tech reporting that one of South Africa’s leading banks, First National Bank (FNB), had a record R3 billion spend on Black Friday 2022 – with most shoppers favouring physical stores to grab their Black Friday deals.