In the third piece of our ‘Navigating a Cookieless World’ series we’re exploring; Google Analytics 4 (GA4) – answering popular FAQs including: what is GA4, why was GA4 created, what are the key features (in comparison to Universal Analytics), and what is Server-Side Tagging.

In the second piece of our ‘Navigating a Cookieless World’ series we’re exploring; Enhanced Conversions – answering popular FAQs including: what is Enhanced Conversions, how to set up Enhanced Conversions and the different types of Enhanced Conversions.

As the clock ticks down to third-party cookie deprecation embracing the transition is no longer optional, it’s a necessity. We’re staring down a one way barrel to privacy centricity and it’s now or never to get your ducks in a row. Which is why we’ve launched a new content series, Navigating a Cookieless World, to help you prepare for a cookieless future.

A digital hub where brands can connect with influencers and content creators, TikTok Shop is a vital tool for ecommerce and marketing individuals, and one of the key platforms in the estimated billion dollar creator economy.

On March 5, 2024, Google implemented a significant update to its Search Engine Algorithm aimed at improving user search experience by enhancing content quality and combating spam. 

We are thrilled to announce Jacques van Niekerk is taking the helm as Incubeta’s new Global CEO. Jacques’s appointment marks a significant moment in our journey, as we continue to expand our global impact and enhance our suite of data-driven services to meet the evolving needs of our clients worldwide.