Held annually on March 8th, International Women’s Day gains more momentum every year, as women around the world pause to reflect and make plans for change, as well as celebrate the achievement of women around the world.

This year, we sat down with some of the incredible ladies of Incubeta to get their thoughts and advice on being a woman in the digital industry today. 

As advertisers and marketers, our world is constantly in flux – user expectations are higher, data regulations are more complex, tech is advancing at an incredible pace, and the ecosystem will only continue to move in this direction.

“Most attempts at organisational change fail because the psychology of change is ignored” – Winum, Ryterband, and Stephenson

While the digital landscape is experiencing an unprecedented paradigm shift towards user privacy, one thing has remained consistent throughout: humans’ reluctance and resistance towards change, especially when it disrupts our routines or threatens our comfort zones. Change can evoke various emotions such as fear, uncertainty, and anxiety, but we tend to forget that change is also at the forefront of versatility, progress, innovation and ultimately success. 

After several delays, 2024 will see the final demise of third-party cookies and the start of a new era of digital advertising. While Google has been teasing us with their deprecation for years, time is finally up for third-party cookies and maintaining the status quo is no longer viable.

Time and time again, we’ve seen that Valentine’s Day is one of the shortest purchasing periods in retail. Because of this pressing time for brands and businesses, it’s difficult to cut through the noise and stand out. And with Valentine’s Day sales expecting to be around $25.9 billion this year, 8.4% higher than 2023, the pressure is on. 

Large organizations often struggle with providing their staff with the right information in a smooth and efficient manner. Recent developments in AI now offer new solutions to “traditional” communication and workflow issues, and we believe that our clients can only grow exponentially when our own teams are operating as efficiently and productively as possible.. Our innovation team leverages AI to help us with that.