It’s a crazy time to be a digital marketer. It feels like everything is changing. Covid saw a significant shift to online shopping, legislators are putting pressure on how we collect and use data and competition for space has swelled, driving up like-for-like media costs.

You really have to hand it to Google, less than three months has passed since OpenAI released their ChatGPT prototype and they’ve already introduced their in-house rival, Bard – an ‘experimental conversational AI service, powered by LaMDA’ (Language Model for Dialogue Applications). 

Up there as one of the shortest, yet highly profitable annual celebrations in the global calendar, Valentine’s Day is yet again upon us and advertisers worldwide are ramping it up ahead of the love-induced February 14th.

It’s been a busy week for Google who’ve recently announced that, come September 30th 2023, Google Optimize will no longer be available, as they switch their investments to alternate solutions that’ll drive more success for their clients.

Few within the marketing industry, or even those simply perusing LinkedIn, could’ve avoided hearing about ChatGPT – the latest rage in Artificial Intelligence (AI) that uses deep learning to produce “human-like” text. Gaining two million users within fourteen days of its inception, ChatGPT is effectively a ‘large learning model’ with the remarkable ability to respond to complex questions in a conversational way. 

Before the shower of blogs, articles, and research papers on the topic of “uncertainty” flood the industry I’m getting my two cents in. It starts with this, uncertainty is nothing new. Sure we have a lot going on at the moment, high inflation, a major conflict in Europe, a revolving door of British PMs etc, but the world always has uncertainty.