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Waving Goodbye to Google Optimize
It’s been a busy week for Google who’ve recently announced that, come September 30th 2023, Google Optimize will no longer be available, as they switch their investments to alternate solutions that’ll drive more success for their clients.
WTF is ChatGPT
Few within the marketing industry, or even those simply perusing LinkedIn, could’ve avoided hearing about ChatGPT – the latest rage in Artificial Intelligence (AI) that uses deep learning to produce “human-like” text. Gaining two million users within fourteen days of its inception, ChatGPT is effectively a ‘large learning model’ with the remarkable ability to respond to complex questions in a conversational way.
Driving Growth in Uncertainty – 3 Top Tips for Business Leaders
Before the shower of blogs, articles, and research papers on the topic of “uncertainty” flood the industry I’m getting my two cents in. It starts with this, uncertainty is nothing new. Sure we have a lot going on at the moment, high inflation, a major conflict in Europe, a revolving door of British PMs etc, but the world always has uncertainty.
Marketing in Times of Change – A Focus for 2023
2022 alone was a testament to the fact that change is inevitable. The ongoing repercussions of the COVID pandemic, the War on Ukraine and the looming recession all forced brands to pivot their strategies and realign with consumer expectations. And this need for adaptability will only grow as we move into 2023.
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