
Retailers: How to Get Started with your Retail Media Network
To quote ourselves from a prior article, Retail Media is blowing up. Over the last couple of years ecommerce has become bigger than ever, and retailers are getting their hands on more and more valuable first-party data. While the loss of third-party cookies is causing significant teething problems for brands trying to reach their audiences, retailers are grabbing the opportunity to become media publishers – capitalizing on the increase in traffic and first-party shopper data that it offers.