Today we announce the appointment of Victoria Webb as the new managing director of our MENA region. Backed by over 18 years of experience in both traditional and digital media marketing, Victoria’s elevation to this leadership role is testament to her skill, dedication, and outstanding contributions to the agency since she joined (then NMPi) in 2017.

With Black Friday and Christmas just around the corner, we sat down with Incubeta’s SEO team lead, Bridger Hoepner to hear her 12 top tips for SEO success this holiday season.

In an age where personalization, privacy, automation, and media efficiency reign supreme, creative emerges as the cornerstone to your strategy – one that elevates your marketing and helps you to cut through the noise. Our recent webinar, “Creative Solutions for Peak Performance,” brought together industry experts, insightful speakers, and a real-world case study that explores the pivotal role of creative in transforming your campaigns.

Dubbed one of the ‘largest’ shopping events worldwide, Black Friday and Cyber Monday (BFCM) catapults the tail-end of November into a sea of discounts, percentages and sales tape – as brands fight dirty to win consumer business and drive sales. However, with 80% of shoppers set to reduce their 2023 holiday spending (due to economic pressures on household budgets) and the proliferation of other promotional events earlier in the year (such as Amazon Prime Day), are we beginning to see the untimely demise of Black Friday?

Incubeta continues to grow as we welcome a new Chief People Officer, Meg Phelps to the family. With a diverse background spanning multiple sectors including 10 Downing Street, Meg will drive operating model transformation and ensure our ‘people experience’ is fully aligned – bringing more opportunities for individual growth and global connection.

In the ever-evolving landscape of Amazon’s Marketplace, Amazon announced a new change to one of their essential FBA programs, Small and Light. Below we look at what the update to the rules involves, and its impact for sellers on the platform. With lots of fee changes on the platform over the past two years, we’re hearing a lot more concern around the profitability of selling on Amazon, so being aware of new FBA rules is essential to success.