There has been a lot of talk around app campaigns over the past year, and with users spending most of their time on mobile and showing greater willingness to engage and convert within apps, there’s no denying that we’re in an ever-changing ecosystem.

In an ever-changing industry the question we continually need to be asking ourselves is where are we now? The spontaneous nature of the world we live in can have a ripple effect on all that we do – and as a global brand with offices all over the world we recognize that this can raise a lot of questions. 

By 2024, fashion ecommerce in Europe is projected to reach €130 billion in revenue. Anouck van Rietschoten, the Head of Operations at Incubeta Maze-One shares:

“Zalando offers great opportunities for brands in the fashion, sports and beauty categories. Given the right integration and strategy, a brand in this space can benefit enormously from a growing customer base across no less than 25 markets.” 

With digital advertising being a powerful tool for driving home furniture sales and engaging with customers online, Ed Camargo, Incubeta’s US Managing Director, Media, spoke with the Home Furnishings Association on how to take advantage of paid digital advertising strategies, measure success, and help you consider what the appropriate budget should be for your business.

Maze-One are Europe’s leading marketplace agency, helping brands build more profitable relationships with Amazon and other e-commerce platforms. In this series, we highlight some of the upcoming new marketplaces now conquering Europe, like ManoMano.

With Google delaying the deprecation of third-party cookies by a further two years, the industry is (yet again) abuzz with privacy noise – somewhat saturated with so called quick wins, ‘do’s & don’ts’ and technical jargon.