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EMEA / Industry Insight / Life & Culture

Specialist Spotlight: 5 Minutes with Bridget Hoepner, Incubeta’s SEO Analyst

In our latest Specialist Spotlight piece, we sat down with Bridget Hoepner, our SEO Analyst based out of Cape Town who’s now a (virtual) member in the London office. With over 12 years of experience in the digital marketing industry Bridget spoke to us about the changing landscape of SEO and how it’ll be the hot topic of conversation in the months to come.

 

APAC / Industry Insight

Building a New Game Plan for Consumer Action

2020 was undoubtedly a year without precedent. As Covid-19 swept across the globe, we witnessed a colossal shift in the role that digital channels play. Lockdowns came into effect and everyone was forced to do more online causing usage rates of digital solutions to spike. 

EMEA / Life & Culture

Incubeta Insider: Incubeta ZA Launches a Digital Academy

At Incubeta we pride ourselves on our award-winning culture of learning & development and this month our South African office took this one step further by expressing our commitment externally and created a training hub for the next generation of digital talent; Incubeta’s Digital academy Program. We caught up with Natasha Veldsman from the People team, to tell us more about the academy, and the direction it’s going to take.

EMEA

The What, Where and How of Apps

Breaking all manner of sales records, Apps have fast become a channel that businesses can no longer ignore. With the launch of the latest iOS updates, the introduction of ATT and Google Play now including desktop search placements, the App Space is currently facing a major shake up which will change the industry for good. With that in mind, we wanted to take a look at what App marketing currently looks like, where we think it’s going and how businesses should prepare.

AMERICAS / Industry Insight

Driving Profitability in the TV Landscape

Connected TV (CTV) has grown exponentially over the last decade, with digital video ad spend, driven by CTV, forming 56% of total video in 2021. And like the majority of growth we see within the industry, with this expansion of digital video comes the opportunity for marketers to tap into a rich targeting environment, with high measurability, while speaking to, and answering, consumer demands.

AMERICAS / Work & Awards

Harnessing the Power of Creative for a Worthy Cause

There’s no denying that creative is a powerful communication tool. Design has the unique ability to engage and connect with the viewer, conveying meaning on a deeper level. Using our creative expertise we decided to harness this power to raise awareness of important global issues in the hopes of helping information reach a wider audience on social media.

 

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