With November upon us, and the festive season fast approaching, it’s important to reiterate the criticality of establishing a solid game plan to navigate one of the most competitive periods in digital marketing – and ultimately capitalize on the drastic increase in consumer spending levels.

Few can argue that the marketing industry isn’t synonymous with technical jargon, ‘buzz’ topics and following-the-herd mentality. The nature of our market demands it, and as such we often find ourselves regurgitating information and opinions that already saturate the marketing space – adding to the noise, rather than disrupting it.

There’s been a lot of theoretical talk about privacy and the impact of the loss of the cookie. But when marketers ask how it will specifically impact their digital ad campaigns, there’s a lot of information to parse through and not a lot of answers. We joined Google Marketing Platform’s creative solutions team in a Learn with GMP session to discuss the impact of the loss of the cookie on data-driven creative as we know it today. 

Friday 31st October is once again upon us, yet today’s variation of Halloween is somewhat more advanced than the traditional trick n’ treating we’ve come to know, and love.

In an industry that’s littered with buzzwords, perhaps the marketers favourite of current is “Digital Transformation”. Despite the exorbitant use of this term, it appears to be as though there’s no clear definition on what “Digital Transformation” actually means for marketing.

Being a Vendor on Amazon is a coveted privilege for select brands. This status can help you to expand your sales volume considerably. However, fulfilling directly to Amazon is not that straight-forward; vendors are expected to meet a great deal of requirements when shipping to Amazon. If vendors fail to meet these requirements, Amazon can impose fees, which they call “chargebacks”.