With the pandemic serving as an accelerant for e-commerce, social commerce continues to stake its claim within online purchases. Every major social platform is looking to monetize the commerce driven by its content, and it’s a race to see who can innovate fast enough to win both shoppers and branded commerce budgets. All indicators point to the staying power of social being an entry point for brand and product discovery, filling the void at the top-of-funnel moment before customers know what they’re looking for. Instead of window shopping, consumers now browse their feeds for inspiration.

We’re thrilled to announce that Incubeta US has been granted licenses by Virginia and Louisiana to provide services to sports betting operators across each state, thereby expanding our footprint in the United States’ iGaming market.

In our latest Incubeta Insider piece, we sat down with Charlie Rowe who, after four years in our London office, hopped over the pond to join our wonderful team out in New York as their resident Head of Business Development, and iGaming hero. Charlie spoke to us about Incubeta’s rise to prominence in the Sports Betting and Online Casino market, top tips for sales and what it was like to transition from London to NYC mid-Covid.

We’re thrilled to announce that our US office has achieved Google full-stack certification, an achievement that allows us to fully amplify business growth for our clients via Google’s expansive resources and powerful platforms.

In the third instalment of our Incubeta ‘Creative Spotlight’ series – where we’re shining a light on some of our favorite creative builds, showcasing the numerous ways that creative can drive performance – we’ve got our ‘new narratives’ videos, which we built for personal injury law firm, Law Partners.

Connected TV (CTV) has grown exponentially over the last decade, with digital video ad spend, driven by CTV, forming 56% of total video in 2021. And like the majority of growth we see within the industry, with this expansion of digital video comes the opportunity for marketers to tap into a rich targeting environment, with high measurability, while speaking to, and answering, consumer demands.