What will be your Black Friday and Cyber Monday strategy as seller on Amazon? Increase marketing budgets and focus on specific, strategic product categories, rather than on your entire portfolio.
As a a brand-registered Amazon seller you now have access to the new Amazon Brand Analytics in Seller Central. It turns out to be a gold mine with valuable data such as real shopping behavior, competitor insights and statistics of the total number of clicks and conversions per keyword.
Amazon CEO Jeff Bezos recently revealed some interesting data about “third party” sellers on Amazon’s marketplace in his annual report to shareholders. Last year, third-party sellers accounted for 58 percent of all products sold through Amazon, worth a total of $160 billion. eBay – the owner of Marktplaats.nl in the Netherlands – seems to be especially suffering. They lost 95 billion in gross trading volume in recent years, exactly Amazon’s growth in the past four years. Amazon’s external sales have also increased by a quarter in those years.
With offices around the world, we can build a team perfect for your needs.
