Experimentation, conversion rate optimization (CRO) and user experience (UX) optimization – if these topics pique your interest, then like me, your feed is likely inundated with articles and discussions about the impending sunset of Google Optimize.

Discover the power of Enhanced Conversions, an invaluable solution within Google’s durable measurement toolkit. By seamlessly integrating this tool into your business, you can unlock a host of benefits, including improved CVRs, higher ROAS, and lower CPAs.

Amid market volatility and economic uncertainty, CMOs worldwide are wrestling with tightening budget constraints, with over 70% claiming insufficient funds to fully execute their 2023 marketing strategies. 

You may be tired of hearing about privacy but please stick with me, I promise I won’t make a pun about cookies crumbling.  What I do want to highlight are some foundational solutions which will safeguard your digital media activity in an evolving media landscape.  

As the era of third-party cookies draws to a close, filling the gap in your digital marketing strategy should be the most important task on your to-do list. The shift away from cookies  (forgive us for sounding like a stuck record) will have a significant impact across the entire marketing landscape, and most existing data strategies are not strong enough to withstand the upcoming changes – however hard you might manifest…

Last year, Incubeta Southern Europe were proud to introduce the Digital Academy Internship Programme, a six-month immersive internship offering aspiring marketers a 360° digital marketing experience – and a unique opportunity to learn and grow in different departments within digital marketing. With a minimum commitment of six months, participants gained invaluable work experience with the chance to earn a permanent position at Incubeta.