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Industry Insight / Media

The DV360 Series

As one of only four global Google Marketing Platform (GMP) partners, Incubeta is constantly on the lookout for the latest features and opportunities within GMP and translating these into consumable pieces of content for our clients. This month our focus was on DV360 and how it can make all the difference to your programmatic strategy and performance. 

Global / Industry Insight

Incubeta Predicts: All Eyes on 2022

2021 showed us how quickly the rules of marketing can change and how staying ahead of the game, and on-top of emerging trends is crucial to succeed. With 2022 fast approaching, we spoke to thirty three members of our senior leadership team across the world to hear their thoughts and opinions on the state of digital marketing in the new year. Covering everything from privacy and automation to sustainability and user experience, here’s what’s in store for the marketing industry in 2022. 

Global / Industry Insight

Black Friday 2021; Everything you Need to Know

With another Black Friday behind us, and Christmas fast approaching we spoke to our teams across the globe to see what shoppers were up to over the five day shopping bonanza. Answering everything from Average Order Value, and total media spend, to most popular shopping day, and device of choice, our post-Black Friday analysis answers some interesting questions.

Global / Work & Awards

A Month of Success for Incubeta…

What a month for Incubeta! Across the globe we’ve seen triumph after triumph with award ceremonies, shortlists and highly commended. From the APAC Search Awards to the DMASA Assegai Awards here’s what we’ve been celebrating.

EMEA / Industry Insight / Life & Culture

Specialist Spotlight; 5 Minutes with Incubeta’s Lead Consultant, Daniel Ferreira

In our latest Specialist Spotlight piece, we sat down with Daniel Ferreira, our lead consultant in Benelux who specializes in helping brands build, implement and optimize their media plans. Working with some of the biggest brands in the financial, telecommunication and travel sector, Daniel spoke to us about ecommerce, the rejuvenation of brick-and-mortar, and a world without cookies. 

Global / Industry Insight

Making the Most of Artificial Intelligence in Marketing

From Alexa and Siri, to automated customer assistance and self-driving cars, Artificial Intelligence (AI) is all around us – in fact, 64% of consumers worldwide are already interacting with AI on a daily basis without even knowing it. Thanks to the role that Hollywood plays, many seem to have a somewhat warped perception of AI – believing it to be a form of sentient robot. But this is far from true. 

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