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EMEA / Global / Industry Insight

All Eyes on DV360: Frequency Management

It’s a practice that started back in the uncomplicated days of the fully-cookied web with a box entitled ‘frequency cap’ in a platform not even yet named Display & Video 360. Over time, many marketers came to appreciate its importance in a well-balanced campaign, but its core technical underpinnings are getting increasingly challenged by the growing appetite of users for privacy and transparency on the web.

EMEA / Industry Insight

The Evolving State of Commerce & How to Future Proof Your Brand

Few can deny that the world of commerce is in a constant state of fluctuation – experiencing more changes in the last two years than in the last two decades. We’ve borne witness to astounding levels of growth across the entire commerce ecosystem and if advertisers have any desire to understand the future positioning of commerce, they first need to understand the nature of its consumers.

EMEA / Life & Culture

Incubeta Insider; The Value of A Supportive Culture

In our latest Incubeta Insider we sat down with Amy Norton, Incubeta’s UK Growth Director, and mum to one year old Sacha. Returning from maternity leave four months ago, Amy spoke to us about the struggles parents face when returning to work, and how a supportive work culture can help ease the transition back into the office.

Global / Industry Insight

What The Current Economic Landscape Means for Advertisers

As we approach the start of Q4, many countries are seeing the highest inflation rates in decades. With global inflation worsening significantly90%+ of the population express concern over the cost of living crisis. The squeeze we’re seeing on disposable income, the exacerbation in inflation and the rise in commodity costs is impacting consumers worldwide – and amid accelerating interest rates we’ll likely see a slump in global economic activity throughout the tail end of 2022, and well into 2023 – with prices continuing to soar and volatility rippling across numerous industries. 

Global / Industry Insight

Incubeta are Finalists at Google Premier Partner Awards

We’re delighted to announce that Incubeta are finalists at the Google Premier Partner Awards 2022 for our work with Cape Union Mart, Fantastic Furniture, and Sanlam.  As well as our overall work as an agency. 

Global / Industry Insight

Google Launches New Search Update

Last week Google announced the rollout of a new search update – set to go live this week. Labeled the ‘Helpful Content Update’, Google’s latest algorithm change is aimed at improving the ranking of original, quality content, filtering out the subpar, ‘unoriginal and low quality’ content from appearing on the SERP.

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