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AMERICAS / Industry Insight

Meta Ads in a Post iOS-14.5 World

Early in 2021, I was sitting in my home office doing my daily optimizations on an ad account for a rapidly growing fitness brand. Over several months, I had doubled their revenue from paid social while increasing their ROAS by about 50%. I was pretty happy with the results. 

My phone rang and it was from area code 650 (Palo Alto). Anyone who has run Meta ads for any period of time is used to receiving these calls on a regular basis. Like many of us, I can get busy and ignore those calls from time to time, but in this case, I decided to answer. “Phil…this is Heather from Facebook (now Meta). I’m just calling to see if you’re ready for iOS 14.5.” This conversation was eye-opening to say the least and it kicked off a months-long effort to get my clients ready for the upcoming iOS 14.5 release, which would present significant challenges to online advertisers.

EMEA / Global / Life & Culture

Introducing the Incubeta Influencer Initiative

The last 12 months have seen exceptional growth for Incubeta, and with the acquisitions of Groundswell, Maze-One, Panalysis and Extendo, as well as a worldwide recruitment drive, we’re proud to have over 650 staff across our 21 offices. And with so many new faces in the Incubeta family we wanted to do something different, and unite our people together. So we created The Incubeta Influencer Initiative. A worldwide initiative that connects our offices around the globe and encourages inter-regional relationships.

South Africa / Industry Insight

Extended Reality (XR): The Future of Immersive Retail

It’s not often that we discuss extended reality (XR): the broader term that combines all immersive technology under one umbrella, such as augmented reality (AR), virtual reality and mixed reality. XR is defined as an environment or experience that combines virtual and physical realities through the use of computer or wearable technology. 

As we start to witness more brands integrating these digital tools into their retail strategies, it’s important to unpack how to take advantage of XR technology to improve user experience and elevate your eCommerce and retail experiences.

AMERICAS / Industry Insight

Everything You Need to Know About Customer Experience

The topic of “customer experience” is a loaded one. Brands are being told that they need to invest in it, but what does that really mean? In our latest whitepaper, Incubeta offers answers to all of the burning CX questions brands are too afraid to ask, and provides a working guide to making the most of your CX efforts.

AMERICAS / Life & Culture

Incubeta Welcomes Kevin Buerger as US CEO

We’re thrilled to announce that Kevin Buerger is joining Incubeta’s leadership team as our new US CEO. Formerly the Global Chief Growth Officer of Jellyfish, Kevin will drive Incubeta’s growth strategy and elevate our client service offerings for current and future partners across the country. Based in New York, Kevin will report directly to Lars Lehne, Incubeta’s Group CEO.

Life & Culture

Incubeta Insider: 5 Minutes with Borja Alonso, Incubeta Maze-One’s Business Development Manager

Last year Incubeta acquired global marketplace experts Incubeta Maze-One; a full-service marketplace agency that works closely with over 140 clients to ensure their brands build sustainable, profitable relationships with Amazon and other marketplaces. With Incubeta Maze-One recently expanding their services into Spain, we sat down with Borja Alonso, Business Development Manager for Incubeta Maze-One. Borja spoke to us about joining the Madrid office and what this will mean for Incubeta, Incubeta Maze-One, and our Southern European market.

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