The Incubeta Icon has successfully made its way around the globe, in the hands of our five Incubeta Influencers. With the end of the year on the horizon, we thought now would be a good time to look back on our influencer initiative and all the incredible people who have been involved.

Global digital marketing group, Incubeta, today announced its partnership with Lunio, a trusted click fraud detection software that surgically removes IVT, bots, and invalid users from all the paid acquisition efforts. Through the partnership, Incubeta’s clients could own their own instance of the technology, directly with Lunio, with Incubeta providing the servicing, support and enablement of the platform to maximise effectiveness.

Leading digital marketing group, Incubeta today announced a majority share acquisition by Global Investment firm Carlyle (NASDAQ: CG). Terms of the transaction, which is subject to customary regulatory approvals, were not disclosed.

This year, Incubeta celebrates our 20th year in partnership with Google. We are now Google’s longest serving marketing partner, and one of only four global GMP Sales Partners. A relationship we are beyond proud of which is why we’re taking this opportunity to reflect on where we have come from.

In our latest Incubeta Insider, we sat down with Save the Children, one of our charity partners and one of the key players in our Global Sustainability Pledge. Partnering with Save the Children we aim to help ensure children worldwide keep learning no matter what. Whether recovering from natural disasters, facing violence or at risk of child marriage.

The Incubeta Icon has made its way to mainland Europe, in the hands of our fourth Incubeta Influencer, Veronica, who visited our offices in The Hague, Amsterdam, Zurich, Munich and Berlin.