Global / Industry Insight

WTF is ChatGPT

24th January 2023

Few within the marketing industry, or even those simply perusing LinkedIn, could’ve avoided hearing about ChatGPT – the latest rage in Artificial Intelligence (AI) that uses deep learning to produce “human-like” text. Gaining two million users within fourteen days of its inception, ChatGPT is effectively a ‘large learning model’ with the remarkable ability to respond to complex questions in a conversational way. 

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Mexico / Industry Insight

The Data Driven Approach in Current Medicine

Out of nowhere began the cough and a severe sore throat. A few minutes later, the first hint of elevated temperature. This was enough to activate her smartwatch and send an alert to the hospital. Minutes later the paramedics arrived for him and they already had the vital signs data: blood pressure, heart rate, blood type, oxygen saturation and as a bonus the availability of beds in hospitals within 5 kilometres.

 

Mexico / Industry Insight

Data Studio: Google’s Native Option for Data Visualization

I have had several conversations with fellow marketers where they tell me how still in 2020, they use Excel or Powerpoint documents to review data from their digital campaigns and Google Analytics reports and generate insights. Clearly all this data is retrieved manually and then displayed in graphs. Would you believe me if I told you that you can automate this operation through a completely free Google tool? That’s right, its name is Data Studio and it’s Google’s native data viewer.

Mexico / Industry Insight

The Great Ones Move to D2C Omnichannel

Currently, digital media is gaining popularity, some of the most recognized brands are creating their native e-commerce to offer products online and give the consumer the option to get the product they want from the comfort of their home. This is generating a change in the distribution chain, becoming a D2C (direct to consumer) channel, which enables the consumer one more option to reach the product and helps the brand directly understand the needs of its consumers. To be able to exemplify what this is about, we present 3 brands that are making changes to speak to their customers directly, through their respective e-commerce.

Mexico / Industry Insight

Advertising on YouTube vs. TV in Numbers

The world is not what it used to be. In 2009, open TV dominated consumer time with 119 minutes a day; in 2016, with internet penetration of nearly half the population, internet users spend 136 minutes a day on the internet, 46 minutes more than in open TV and only 2 minutes less than on cable television.
Mexico / Industry Insight

GTM Best Practices for Enhanced E-commerce

Thinking about implementing Google Tag Manager(GTM) to measure your online business? Before you start we recommend reading this guide that will be very useful to know the best way to proceed with the implementation before you call the IT team.

 

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