AMERICAS / Industry Insight
Global / Industry Insight
WTF is ChatGPT
24th January 2023
Few within the marketing industry, or even those simply perusing LinkedIn, could’ve avoided hearing about ChatGPT – the latest rage in Artificial Intelligence (AI) that uses deep learning to produce “human-like” text. Gaining two million users within fourteen days of its inception, ChatGPT is effectively a ‘large learning model’ with the remarkable ability to respond to complex questions in a conversational way.
Back to Insights
Industry Insight
Thinking Ahead
We stay ahead of a fast-changing landscape. Learn what our specialists think about the trends, data and technology that are shaping consumer behaviour, and how you can positively respond.Browse More Insights
AMERICAS / Industry Insight / Media
Maximizing Digital Performance in Home Furnishings
With digital advertising being a powerful tool for driving home furniture sales and engaging with customers online, Ed Camargo, Incubeta’s US Managing Director, Media, spoke with the Home Furnishings Association on how to take advantage of paid digital advertising strategies, measure success, and help you consider what the appropriate budget should be for your business.
AMERICAS / Industry Insight / Media
Incubeta in Conversation: Rolling the Dice with Golden Nugget
At Incubeta, we have the opportunity to work with some of the biggest and best brands in the world where we’re committed to upgrading our clients’ growth and our close partnerships with their teams are integral to our continued success together. With that in mind, we’re pleased to introduce our latest series ‘Incubeta in Conversation’. We’ll be sitting down with our clients, having candid conversations with the experts that make the work we do possible.
AMERICAS / Industry Insight
Higher Education’s Evolution To A Post-Pandemic World
This week, Incubeta’s Managing Director Ed Camargo joined forces with America’s leading higher education podcast, EdUp Experience to discuss the variety of effects that Covid-19 has had on Higher Education, and the subsequent evolution of the educational industry. The 40 minute podcast shone a spotlight on consumer behaviour, the need for flexibility and how communication strategies need to be connected to both the audience and the moment.
AMERICAS / Industry Insight
Testing Digital Audio Campaigns
Whether it is streaming music, listening to podcasts, or playing an audiobook in the background, people are consistently consuming audio information – and this has only increased since Covid-19, and working from home.
AMERICAS / Industry Insight
Incubeta US joins CEO Action’s 3rd Annual “Day of Understanding” to advance Diversity & Inclusion in the Workplace.
We are proud to have participated in CEO Action’s third annual Day of Understanding and a month of candid and courageous conversations. Incubeta joined nearly 400 organizations in a commitment to engage in this important dialogue, fostering cultures of greater belonging at a critical time.
Find out how we can help you
With offices around the world, we can build a team perfect for your needs.
