24th January 2023
Few within the marketing industry, or even those simply perusing LinkedIn, could’ve avoided hearing about ChatGPT – the latest rage in Artificial Intelligence (AI) that uses deep learning to produce “human-like” text. Gaining two million users within fourteen days of its inception, ChatGPT is effectively a ‘large learning model’ with the remarkable ability to respond to complex questions in a conversational way.
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At last amazon.co.za has made its highly anticipated debut, offering South African consumers access to a new online shopping platform to challenge key market players such as Takealot and Temu. But what does this expansion mean for South Africa, and for the global ecommerce market?
The latest arrival on the South African retail scene, Temu’s recent market debut has certainly caused a splash, and perhaps spiked a touch of apprehension among local ecommerce players. Which bodes the question: how will local advertisers and brands navigate the terrain against the backdrop of internationally-backed giants like Temu and Shein?
In the landscape of 2024, data emerges as a key player, offering businesses a crucial strategic tool for steering towards marketing success and outpacing competitors. Our team recently conversed with industry experts to find out the essential digital marketing trends that South African brands should prioritize this year. Let’s explore the insights they provided.
Black Friday, the international shopping frenzy that first hit South Africa in 2014, has become a staple in the retail and e-commerce landscape. As we reflect on the recent Black Friday extravaganza, we sat down with Paid Media Managers Helga Ndawula and Cassidy Lassen to dissect key insights that defined this year’s shopping spree and extract actionable takeaways for brands aiming to optimize performance in the coming seasons.
Google’s recent introduction of AI-powered features for Performance Max (PMax) presents a host of exciting opportunities for advertisers. PMax represents the ultimate game-changer for advertisers to gain improved ROI and seamlessly integrate AI into their Google Ads strategy.
In an industry where change is the only constant, learning and development is pivotal. Incubeta, like many other organizations, recognizes the need for continuous upskilling and cross-skilling to thrive in an ever-evolving environment. Our internal knowledge sharing program, the Ignition Series is a testament to our commitment to staying agile and innovative. We are proud of the Incubeta Cape Town L&D team who embarked on a mission to revamp the way we shared knowledge within our organization. Here’s how they did it.
With offices around the world, we can build a team perfect for your needs.
