One of the most awaited features for ecommerce clients, GA4, now offers different item-scoped and event-scoped versions of each ecommerce metric. This enables you to analyze information about your products or services, as well other important ecommerce interactions.

We’re in an era where technology is advancing faster than ever, and artificial intelligence (AI) and automation are leading the way for consumers and marketers alike. With ChatGPT (and the subsequent retaliation of Google Bard) thrusting AI into mainstream media, many have since started questioning the role that intelligent solutions play – and what it means for the future of digital marketing.

In 2004, John Wood, a pianist from Los Angeles launched a bumper sticker campaign announcing “Drum Machines Have No Soul” accompanied by a phone number for the Society for the Rehumanization of American Music. This announcement of frustration with a sterile audio creative tool resonated enough that it soon became a popular slogan stuck on cars across the US.

Last week we explored the Top 10 Benefits of Integrating Marketing within the Cloud, and how advertisers who combine both platforms will be able to implement new strategies and take advantage of machine learning to process valuable information and scale their business.

Following on from our recent acquisition by Global Investment Firm, Carlyle (NASDAQ: CG), we’re welcoming Jacques Van Niekerk, Global CEO of Edisen to the Incubeta family as non-executive board director.

It’s a crazy time to be a digital marketer. It feels like everything is changing. Covid saw a significant shift to online shopping, legislators are putting pressure on how we collect and use data and competition for space has swelled, driving up like-for-like media costs.