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Global / Industry Insight

Get Lucky this Valentine’s Day…

Up there as one of the shortest, yet highly profitable annual celebrations in the global calendar, Valentine’s Day is yet again upon us and advertisers worldwide are ramping it up ahead of the love-induced February 14th.

Global / Industry Insight

Waving Goodbye to Google Optimize

It’s been a busy week for Google who’ve recently announced that, come September 30th 2023, Google Optimize will no longer be available, as they switch their investments to alternate solutions that’ll drive more success for their clients.

Global / Industry Insight

WTF is ChatGPT

Few within the marketing industry, or even those simply perusing LinkedIn, could’ve avoided hearing about ChatGPT – the latest rage in Artificial Intelligence (AI) that uses deep learning to produce “human-like” text. Gaining two million users within fourteen days of its inception, ChatGPT is effectively a ‘large learning model’ with the remarkable ability to respond to complex questions in a conversational way. 

LATAM / Industry Insight / Life & Culture

Preparamos a los nuevos profesionales que demanda el mundo digital en Latinoamérica

A finales de año anunciamos la colaboración que tenemos con KSchool para realizar el primer Máster en Analítica Digital vía streaming para América Latina, en una relación que destaca el compromiso de ambas partes para formar a los nuevos profesionales que requiere el mundo digital en esta región del mundo. 

EMEA / Industry Insight

Monthly Marketplaces Insights

Welcome to the first edition of our Monthly Marketplace Insights series, where we share a round-up of the latest marketplace updates with a focus on the European market. In this article, learn more about the millions worth of marketplace fines against Amazon and YNAP, the growth of “Recommerce”, and the top ten most searched for Amazon keywords last December 2022 (for Spain, Germany, France, the UK, Italy, the Netherlands, and Sweden). 

EMEA / Industry Insight / Life & Culture

Why Mentorship is Important for Career Growth

Most of us dedicate the beginning of the year to reflect and plan our careers and what we would like to achieve in the year ahead. You may be thinking about transitioning into a new role, a new career path or simply learning a new skill, yet  merely taking an online course or attending training programs may not be enough. 

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