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Global / Industry Insight

Black Friday x The FIFA World Cup – The Competition is On

Falling on the last Friday of November each year, Black Friday is one of the largest Pre-Christmas shopping events celebrated across the world and wider digital space. Often recognized as ‘kickstarting’ the festive shopping season, retailers fight for every eyeball, click, and conversion over Black Friday – ramping up their eCommerce efforts in a bid to out-compete their competitors.

Global / Life & Culture

Celebrating 20 Years in Partnership with Google

This year, Incubeta celebrates our 20th year in partnership with Google. We are now Google’s longest serving marketing partner, and one of only four global GMP Sales Partners. A relationship we are beyond proud of which is why we’re taking this opportunity to reflect on where we have come from.

Global / Industry Insight

Tomorrow’s World – Your Questions Answered

In September Incubeta took to the stage at our latest event Tomorrow’s World – hosted at Google’s HQ office in Kings Cross. Joined by several phenomenal brands we took a step back from the fast lane of digital to share informed predictions on tomorrow’s world.

Global / Work & Awards

Another Week of Success for Incubeta…

Following on from our success at the Global Performance Marketing awards, and the Google Premier Partner awards last month, we’re thrilled to announce that Incubeta has been shortlisted at both the Drum DADI’s and The DigiDays for our work as a global agency.

Global / Industry Insight

Google Transitions Away From Similar Audiences

Google has today announced that, come May 2023, Google Ads will no longer generate similar audiences (also referred to as ‘similar segments’) for targeting and reporting. Instead pushing to alternative, more powerful and durable automated solutions such as optimized targeting, audience expansion, and Smart Bidding. 

EMEA / Life & Culture

Incubeta UK is Google Mobile Certified

Leading digital marketing group Incubeta today announces that their UK arm of the business has achieved Google Mobile certification. As a Google Full-Stack certified partner, reseller and one of only four global GMP partners, this accreditation adds to Incubeta’s Google certification roster and is a big success for the team. Incubeta are now one of a handful of UK agencies that are Google Mobile Certified.

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