In the third piece of our ‘Navigating a Cookieless World’ series we’re exploring; Google Analytics 4 (GA4) – answering popular FAQs including: what is GA4, why was GA4 created, what are the key features (in comparison to Universal Analytics), and what is Server-Side Tagging.

Welcome to the next piece in our blog series, ‘Incubeta Insider’, where we take you behind the scenes of our team members’ lives. Come along as we delve into their experiences within Incubeta and beyond. This month we’ve sat down with Leila from our Dubai office, uncovering her path at Incubeta, her favorite campaigns, and her valuable perspectives on navigating the creative digital landscape.