Improving Brand Favourability Driving Conversions with Incubeta
INTI International University & Colleges are private institutes that offer tertiary education within campuses located in Kuala Lumpur Subang, Nilai, Penang and Sarawak. INTI operates in the highly competitive marketing place of higher education in Malaysia.
The average journey as a prospective student is highly cross-channel and cross-medial, with a lot of touch points and a relatively small window in which actual conversions occur.
Incubeta was tasked with improving brand recall & brand favourability, while boosting online conversions.
We worked closely with INTI’s offline agency to create a general strategic approach following a ‘sow & harvest’ method, with upper-funnel activities taking place before course sign-ups to keep prospects engaged
We made sure to translate the dominant TV & print strategy into a dynamic digital storyboard strategy enabling us to reach consumers with a wide range of messages. From here we developed & executed an SEO & SEA strategy matching this approach & built all corresponding digital creative & landing pages
We ensured one harmonious story was being conveyed and the correct INTI prospects left their details to be contacted by a study counsellor & eventually enrol. We also developed a tailor-made dashboard structure tuned to campaign specifics and stakeholders.