Product constants like lego, the PlayStation 5, and smartphones (iPhone, Xiaomi) have unsurprisingly kept top spots on the list, although making room for early signs of Christmas. Advent calendars, anyone?

Our Italian friends have shown us last month’s diverse shopping list, while the British are still looking for air fryers –likely waiting for Black Friday discounts to come in– and the Swedes are still obsessing over the “Magic the Gathering” game.

If you want to learn more about marketplaces or to get in touch with one of our experts, be sure to visit our Marketplace Solutions page.

The Top 10 Most Searched Keywords on Amazon for Germany (October, 2022)

1. halloween kostüm damen
2. adventskalender 2022
3. spannbettlaken
4. halloween kostüm kinder
5. halloween deko
6. adventskalender
7. halloween
8. halloween kostüm herren
9. ps5
10. Lego

In English

1. halloween costume ladies
2. advent calendar 2022
3. fitted sheet
4. halloween costume kids
5. halloween decoration
6. advent Calendar
7. halloween
8. halloween costume men
9. ps5
10. lego

The Top 10 Most Searched Keywords on Amazon for Spain (October, 2022)

1. auriculares inalambricos
2. calendario adviento
3. xiaomi
4. alexa
5. ps5
6. nintendo switch
7. tablet
8. cascos inalambricos bluetooth
9. iphone 13
10. arbol de navidad

In English

1. wireless headphones
2. advent calendar
3. xiaomi
4. alexa
5. ps5
6. nintendo switch
7. tablets
8. wireless bluetooth headphones
9. iphone 13
10. christmas tree

The Top 10 Most Searched Keywords on Amazon for France (October, 2022)

1. deguisement halloween femme
2. calendrier de l’avent
3. ps5
4. lego
5. halloween
6. ordinateur portablecoque 
7. iphone 11
8. tablette
9. deguisement halloween fille
10. telephone portable

In English

1. halloween costume for women
2. advent calendar
3. ps5
4. lego
5. halloween
6. laptop case
7. iphone 11
8. Tablet
9. girl halloween costume
10. cellphone

The Top 10 Most Searched Keywords on Amazon for the United Kingdom (October, 2022)

1. halloween decorations
2. halloween costumes for women
3. air fryers
4. halloween costumes
5. halloween costumes for men
6. lego
7. air fryer
8. ninja air fryer
9. halloween 
10. halloween costumes for kids

The Top 10 Most Searched Keywords on Amazon for Italy (October, 2022)

1. cuffie bluetooth
2. borsa color cuoio
3. borse a mano donna
4. friggitrice ad aria
5. halloween
6. cappotto giubbotto donna
7. iphone 13
8. tablet
9. alexa
10. lego

In English

1. bluetooth headphones
2. leather bag
3. women’s hand bags
4. air fryer
5. halloween
6. women’s jacket coat
7. iphone 13
8. tablet
9. alexa
10. lego

The Top 10 Most Searched Keywords on Amazon for the Netherlands (October, 2022)

1. lego
2. halloween costume
3. infrarood verwarming paneel
4. adventskalender 2022
5. playstation 5
6. halloween decoratie
7. airfryer
8. hue
9. ps5
10. halloween

In English

1. lego
2. halloween costumes
3. infrared heating panel
4. advent calendar 2022
5. play station 5
6. halloween decoration
7. air fryer
8. hue
9. ps5
10. halloween

The Top 10 Most Searched Keywords on Amazon for Sweden (October, 2022)

1. *
2. halloween 
3. halloween costume
4. adventskalender
5. playstation 5
6. halloween dekoration
7. jul dekoration
8. magic the gathering 
9. jul

In English

1. *
2. halloween
3. halloween kostuum
4. adventskalender
5. playstation5
6. halloween decoratie
7. jul decoratie
8. magie de bijeenkomst
9. jul