Working in Tandem to Drive Incrementality Running a CSS Campaign for Master of Malt


Master of Malt is an online alcohol retailer, who pride themselves on bringing unique brands of alcohol to a wide audience. A strict internal ROAS target prevented the exploration of new avenues. 

Incubeta was tasked with growing revenue through Google Shopping, with a small in-house specialist team.


We launched CSS campaigns at a fixed CPA, to support and grow Google Shopping revenue. From here we supported Master of Malt’s internal team with feed management for both in-house Google Shopping and CSS. 

We used our in-house CSS to facilitate a 20% efficiency gain through Google Shopping. We also automated search term prioritization & bidding through our bespoke tool.

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