Working in Tandem to Drive Incrementality Running a CSS Campaign for Master of Malt

Client
Master of Malt
Industry
Retail
Solutions

Digital Media
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Incremental Revenue Growth

55%

Master of Malt not only saw a growth in incremental revenue YOY across Google Shopping, but also kept their drop in ROAS to a minimal 5%. The success of our campaigns allowed Master of Malt to expand campaigns across Europe and expand to operate Display Remarketing in parallel.

Insights

Master of Malt is an online alcohol retailer, who pride themselves on bringing unique brands of alcohol to a wide audience. A strict internal ROAS target prevented the exploration of new avenues.

Incubeta was tasked with growing revenue through Google Shopping, with a small in-house specialist team.

Strategy

We launched CSS campaigns at a fixed CPA, to support and grow Google Shopping revenue. From here we supported Master of Malt’s internal team with feed management for both in-house Google Shopping and CSS.

We used our in-house CSS to facilitate a 20% efficiency gain through Google Shopping. We also automated search term prioritization & bidding through our bespoke tool.