Increasing Display Performance Taking Control of the Optimization Algorithm
Telecoming was facing a challenge regarding the Offline conversion notification to GMP platforms (especially DV360) for data enrichment and improved attribution. Incubeta was tasked with increasing display performance. Telecoming’s digital team was looking to create a more efficient conversion notification process to improve CPL/uplift in conversion and take control over the optimization algorithm – enriching it with more data.
We started by leveraging GMP APIs to automate processes & improve efficiency – using GMP to provide access to an API per platform, via a programmatic way of working.
From here we leveraged CM360 API & Match ID Solutions to carry over a solid offline conversion import project. We also supported Telecoming with the quality assurance checks, with an in-depth analysis on the conversion import discrepancies.