Precision Targeting for Transavia Using Seamless Creative Delivering Tailored Creative at Scale
The key objective was to give Transavia a tool to efficiently create or change creative strategies per flight destination that they were offering. As we traffic these banners to DV360, we could easily set up different targeting strategies per destination and create a tailored message to a specific target audience. This resulted in good performance and a well-thought-out strategy.
By laying down the creative template we can actively work on supporting Transavia’s destination-based creatives.