Digital Maturation Journey In-Housing with Eurail
Based in the Netherlands, Eurail gives travellers worldwide the opportunity to experience flexible, borderless rail travel across Europe through 33+ countries. Eurail partnered with Incubeta to accelerate their digital maturity journey – delivering customer centric digital marketing that considered the role and union of media, creative and technology. Worldclass measurement and ad tech sat at the core of the process, leveraging Incubeta’s GMP reseller status to facilitate ownership of SA360, GA360, DV360, Campaign Manager and Optimise 360.
The goals were simple; Increase Digital Knowledge for Eurail Team, Deliver Customer Centric Marketing and Increase the return on Gross Ad Spend.
We started by selecting GMP as a consolidated solution for planning, buying, measurement and effective cost- & resource-saving execution
From here we conducted appropriate training for Eurail to prepare for in-housing. This training and GMP solution enabled an environment that optimized the supply chain to deliver optimal paid media strategies.