Driving Views for CarParts.com Leveraging Video View Campaigns
CarParts.com is an online provider of aftermarket auto parts who sought to increase upper funnel exposure across digital channels in a cost effective manner while measuring impact.
By leveraging the Video View Campaign (VVC) approach, we conducted an A/B test to contrast the TrueView campaign with the Video View Campaign Alpha Test. Our aim was to assess the results and impact of the Video View format in increasing video exposure across various YouTube video formats.
A search lift study was implemented to measure impact along with increased video views at lower cost.