Driving Success on Amazon Full Service Management for Your Decoration
Your Decoration’s challenge was to be successful on Amazon across several European countries. In the onboarding process Incubeta focused primarily on the photo frames, which are the main products for Your Decoration, and expected to have the greatest potential on Amazon.
Via a feed manager tool, we managed to structure over 4000 stock keeping unit (SKU’s), that means 56 frame sizes in different colours and styles, for Germany, France and The Netherlands.
The next step: set-up of an advertising structure in which the relevance of the customer’s demand and the available products, is central.
We advised and helped Your Decoration with:
- Building ‘above the fold’ content via feed manager tool for over 4000 SKU’s
- Creating an Amazon brand store to drive more traffic and increase brand awareness
- Set-up of sponsored product, brand and display campaigns
- Using tools like Helium 10 and Sellics for the most relevant keywords and managing all the advertising campaigns in combination with machine learning