Driving Sales and Traffic Going Digital with Incubeta
Autodesk, a multinational 3D design software corporation, wanted to increase website traffic and sales by combining display advertising with their current PPC campaign. Our talent team set out to drive online global growth through an innovative integrated strategy.
Incubeta was tasked with boosting digital footfall, driving sales and driving online global growth.
We fine-tuned the PPC campaign through rigorous analysis of performance data, addition of product-specific remarketing lists, and ongoing advanced optimization and testing
From here we added the PPC campaign insights to the Display campaign set-up structure including, remarketing lists, day part analysis and buying cycle. These initial attributes helped to accelerate ROI from display advertising, as initial testing was expedited.