Digital advertising agency NMPi, an incuBeta Group company, announces the launch of its expert Analytics service.
In its commitment to helping organisations fulfil their true potential, NMPi’s new service will deliver a range of bespoke Analytics solutions across four areas: Web Analytics, Tag Management, Attribution and Consultancy. The service, which has been available for existing clients since the beginning of the year, provides a custom approach for each individual client, and focuses on generating actionable insights that assist organisations in making smarter marketing decisions.
The service will be available as a standalone proposition, either in the form of short term projects or longer term partnerships. It also augments existing Media Management services offered by NMPi.
Head of Analytics, Kate Jervis, states: “Although the ultimate goal is to establish an innovative and intelligent Analytics service which, standalone, adds tangible value to our clients’ businesses, it’s a welcome benefit that the proposition complements and enhances our current Paid Search, Programmatic Display, and Paid Social offerings. Having an expert Analytics team in-house allows us to continually harness data creatively for advertising, deliver incredibly sophisticated campaign optimisation, and grant our clients a competitive advantage by using the latest data science techniques to maximise their marketing budgets.”
NMPi’s focus on an integrated approach reflects emerging market trends. In a world once subsumed by Big Data buzzwords, the industry is starting to recognise that there is more to be done with data than simply capturing it. In order to gain real value from the Big Data revolution, data must be actioned in an intelligent way. NMPi’s in-house Analytics team have the experience and expertise to achieve this on behalf of clients.
Luke Judge, Managing Director of NMPi, comments: “The year ahead will be a very exciting time for us as we continue to grow our business and expand our services globally. Analytics plays a huge role in this, and is the beginning of a new era for our business. The data landscape has changed so much in recent years, and now customer journeys are more fragmented than ever before; our new Analytics service allows us to understand, analyse, and optimise every marketing touchpoint in the right way for all of our clients.”
Jervis, who comes from client-side brands HarperCollins and Penguin Random House, adds: “I couldn’t be more thrilled to be launching Analytics at NMPi, in an environment which truly embraces innovation and prides itself on achieving the best results for clients”.
NMPi is already recognised for having market-expert status in Paid Search, Programmatic Display and Paid Social advertising; in addition to this it is one of only five agencies in the UK named as an Official DoubleClick Technology Partner. With over 12 years’ experience delivering best-in-class digital advertising campaigns, NMPi’s investment into Analytics highlights its commitment to remaining market leaders.
Based in the UK, NMPi runs campaigns across more than 100 markets, in over 55 languages, and its impressive list of clients include: Chain Reaction Cycles, Superdrug, Papa John’s and Bathstore.