Meet Some of Our Advisors
With over 20 years experience in digital marketing, Sara is a seasoned executive with extensive knowledge in management, client strategy, and business development. For the first part of her career, Sara focused primarily on the entertainment vertical working for such companies as Miramax, Deep Focus, and Moxie Interactive.
As CEO, Sara leads the charge of Joystick and its alignment with NMPi and DQ&A, and she continues to advance Joystick’s future and growth.
Managing Director, NMPi US
Ed has over 20 years experience in performance-based digital marketing. Over the last 5 years, Ed has been dedicated to helping brands use SEM, Social Media, and Programmatic Display in conjunction. His experience runs across industries and diverse groups of brands.
What Ed can help you with: Ed is an expert in using media tactics to build incremental growth. He can advise on everything from launch structures to audience communication and measurement. There aren’t many problems he hasn’t seen and his perspective usually leads to actionable solutions.
Russell has over 12 years digital marketing expertise, with the last 6 years in the role of Performance Director at NMPi, heading up the Audit and Quality control team which leads and develops the Agencies’ best practices for paid media accounts.
What Russell can help you with: Russell is an expert in all things regarding how we structure, transition and optimise paid search, social and display activity, and would love to advise on any questions or issues with these topics.
Alastair is an Account Director who has been delivering cutting edge digital marketing campaigns since 2015 across a number of verticals including retail, iGaming and finance. Managing a cross-channel strategy is about taking a holistic approach as well as maximising the role and the returns of each channel.
What Alastair can help you with: An advisory session with Alastair can cover cross-channel approaches, paid search, paid social and display strategies and set-up.
Digital Creative Producer
Farrah is a creative producer at Incubeta’s creative arm, Joystick, She has over 5 years of experience of managing creative outputs for clients such as Amazon, Hewlett Packard, Invesco and Superdrug.
What Farrah can help you with: Farrah is excited to help clients who would like a creative audit review and to discuss steps moving forward to improve and re-use creative effectively and innovatively.
Leo McIntosh is a passionate data-driven marketing consultant who has worked in digital marketing for over 10 years. His background lies primarily in paid search, martech and analytics, and he loves discussing new ideas for testing & optimisation.
What Leo can help you with: Leo is able to advise on how technology & automation can help you with your marketing, or how you can outline search best practices and projects during this period.
Head of Marketing
Lisa has worked in digital advertising for over 9 years, specialising in B2B marketing and branding. During her time at Incubeta, she has helped rebrand the business, and roll that brand out globally across 8 markets.
What Lisa can help you with: Lisa will be able to advise you on your overall owned, earned and bought marketing strategy including, writing award-winning entries, communication strategies, event organisation, and CRM automation.