South Africa / Industry Insight

Extended Reality (XR): The Future of Immersive Retail

It’s not often that we discuss extended reality (XR): the broader term that combines all immersive technology under one umbrella, such as augmented reality (AR), virtual reality and mixed reality. XR is defined as an environment or experience that combines virtual and physical realities through the use of computer or wearable technology. 

As we start to witness more brands integrating these digital tools into their retail strategies, it’s important to unpack how to take advantage of XR technology to improve user experience and elevate your eCommerce and retail experiences.