South Africa / Life & Culture

Incubeta Insider with Lianne Godfrey

Introducing our latest blog series, ‘Incubeta Insider’, where we delve into the lives of our staff to give you a closer look. Join us as we explore their experiences within Incubeta and beyond. In this first edition, we chat with Lianne from our Cape Town office, discovering her journey at Incubeta, her relaxation rituals, and her insights on navigating the digital realm.

South Africa / Industry Insight

Specialists Spotlight – Digital Marketing Trends to Navigate 2024

In the landscape of 2024, data emerges as a key player, offering businesses a crucial strategic tool for steering towards marketing success and outpacing competitors. Our team recently conversed with industry experts to find out the essential digital marketing trends that South African brands should prioritize this year. Let’s explore the insights they provided.

South Africa / Industry Insight

Black Friday 2023 Unwrapped: Insights, Trends and Tactical Takeaways

Black Friday, the international shopping frenzy that first hit South Africa in 2014, has become a staple in the retail and e-commerce landscape. As we reflect on the recent Black Friday extravaganza, we sat down with Paid Media Managers Helga Ndawula and Cassidy Lassen to dissect key insights that defined this year’s shopping spree and extract actionable takeaways for brands aiming to optimize performance in the coming seasons.

South Africa / Industry Insight

Test & Learn with the New AI Powered Features on Performance Max

Google’s recent introduction of AI-powered features for Performance Max (PMax) presents a host of  exciting opportunities for advertisers. PMax represents the ultimate game-changer for advertisers to gain improved ROI and seamlessly integrate AI into their Google Ads strategy.

South Africa / Industry Insight

Amazon’s Arrival in South Africa: A Game-Changer for the Global Marketplace?

In 2024, Amazon will make a significant move by entering the South African market. The expansion surely marks notable implications in South Africa, but what could it also mean for the global ecommerce market? 

EMEA / South Africa / Industry Insight

Incubeta’s Ignition Series: A Story of Growth, Collaboration, & Global Expansion

In an industry where change is the only constant, learning and development is pivotal. Incubeta, like many other organizations, recognizes the need for continuous upskilling and cross-skilling to thrive in an ever-evolving environment. Our internal knowledge sharing program, the Ignition Series is a testament to our commitment to staying agile and innovative. We are proud of the Incubeta Cape Town L&D team who embarked on a mission to revamp the way we shared knowledge within our organization. Here’s how they did it. 

South Africa / Life & Culture

Unlocking Your Future in Digital Marketing with Incubeta’s Digital Academy

Are you ready to unlock the doors to an exciting digital marketing career? At Incubeta South Africa, we’re thrilled to introduce our 2024 Digital Academy, a 12-month program designed to empower aspiring professionals with the skills they need to thrive in the ever-evolving world of digital marketing.

South Africa / Industry Insight

Optimizing Your Website for Increased Holiday Conversions

As the festive rush approaches, now’s the time to boost your website’s conversions and drive real performance throughout the holiday frenzy. 

South Africa / Industry Insight

Peak Performance Tactics for the Holiday Season

As the much-awaited Black Friday, Cyber Monday, and festive shopping season approaches, retailers are flexing their marketing muscles to seize sales opportunities using discount offers, free deliveries, bonus deals, and more. Amidst the excitement lies a lingering uncertainty about the spending capacity of local consumers this year, as a sizable portion of South Africans have weathered financial challenges. With the local economy showing modest growth in recent months, there’s no denying that the road to success may not be as straight as it seems.

South Africa / Industry Insight

Mid-Year Review: South African Marketing Trends 2023

At the end of 2022, we sat down with Roan Mackintosh, MD of Incubeta SSA to pick his brains about what was in store for the marketing industry in 2023. As we settle into the second half of the year, we once again caught up with Roan to see how his initial predictions have fared since the start of the year and what’s in store for Q3 and Q4.