Mexico / Industry Insight
Mexico / Industry Insight
Cloud for Marketing: A Must-Have Tool to be Customer-Centric
The pandemic caused by COVID-19 brought major changes in all aspects of life. In terms of technology, there was a phenomenon of massive adoption by segments of the population that seemed far from preferring digital transactions to physical ones, but who, having no other choice, became increasingly “digitalized.” Other groups that already preferred this dynamic increased their use, becoming almost exclusively digital.
Mexico / Industry Insight
GA4 applied to eCommerce
There is no doubt that Google Analytics 4 (GA4) helps to facilitate and enhance business results in different types of industries such as retail, banking, auto, education, life insurance, however, you may not yet take advantage of all the tools that offers the platform and especially on this occasion we will focus on use cases applied only to eCommerce sites.
Mexico / Industry Insight
Perspectives of Human Talent in the Face of Digital Transformation
The digital marketing industry is closely related to technological advances and that poses constant challenges in various aspects. One of the main ones has to do with human talent and the specialization that is sought in it.
Mexico / Industry Insight
Measure and Conquer! What Do You Need To Measure in eCommerce?
Online sales have had a great rebound from COVID-19, according to AMVO data in July which refers to an increase of 94.6%, compared to 201. Additionally, two out of 10 people plan to make more online purchases rather than leaving their home.
Mexico / Industry Insight
Active Listening, The Tool to Understand What Your Customers Value
“Listen before you speak” is an invitation that we may have received at various times and in different roles in life. Doing it really has its benefits and this time we will see its benefits from digital marketing.
Mexico / Industry Insight
Listening Strategy for your SEO
SEO, as a result of the pandemic, has become one of the most demanded services in the world of digital marketing. This is because it focuses on the organic positioning of brands and allows them to earn a positive reputation in search engines without having to pay for an ad. For this to happen, content is paramount. But how do you create compelling content? We share five useful steps to achieve this.
Mexico / Industry Insight