Mexico / Industry Insight

GA4 to Analyze Online and Offline Purchases

In a previous blog, we explored the possibility of activating predictive audiences of the Google Analytics 4 (GA4) platform from e-commerce sites. However, to obtain metrics that are more limited to a type of business, there is the possibility of make implementations between different data sources (online and offline) to obtain an automatic learning model and enhance the results.

Mexico / Industry Insight

Cloud for Marketing: A Must-Have Tool to be Customer-Centric

The pandemic caused by COVID-19 brought major changes in all aspects of life. In terms of technology, there was a phenomenon of massive adoption by segments of the population that seemed far from preferring digital transactions to physical ones, but who, having no other choice, became increasingly “digitalized.” Other groups that already preferred this dynamic increased their use, becoming almost exclusively digital.

 

Mexico / Industry Insight

GA4 applied to eCommerce

There is no doubt that Google Analytics 4 (GA4) helps to facilitate and enhance business results in different types of industries such as retail, banking, auto, education, life insurance, however, you may not yet take advantage of all the tools that offers the platform and especially on this occasion we will focus on use cases applied only to eCommerce sites.

Mexico / Industry Insight

Prepare for 2022 with 10 Digital Marketing Tips

Privacy, cookies, eCommerce and the use of data are among the relevant topics of another year of intense growth related to digital platforms, but expectations continue, especially in Mexico, that the trend will increase.

Mexico / Industry Insight

Why is it Important For You to Migrate to Google Analytics 4?

The new version of Google Analytics has four main features that will make the analysis of your data more robust and granular:

Mexico / Industry Insight

Perspectives of Human Talent in the Face of Digital Transformation

The digital marketing industry is closely related to technological advances and that poses constant challenges in various aspects. One of the main ones has to do with human talent and the specialization that is sought in it.

Mexico / Industry Insight

Measure and Conquer! What Do You Need To Measure in eCommerce?

Online sales have had a great rebound from COVID-19, according to AMVO data in July which refers to an increase of 94.6%, compared to 201. Additionally, two out of 10 people plan to make more online purchases rather than leaving their home.

Mexico / Industry Insight

Active Listening, The Tool to Understand What Your Customers Value

“Listen before you speak” is an invitation that we may have received at various times and in different roles in life. Doing it really has its benefits and this time we will see its benefits from digital marketing.

Mexico / Industry Insight

Listening Strategy for your SEO

SEO, as a result of the pandemic, has become one of the most demanded services in the world of digital marketing. This is because it focuses on the organic positioning of brands and allows them to earn a positive reputation in search engines without having to pay for an ad. For this to happen, content is paramount. But how do you create compelling content? We share five useful steps to achieve this.

Mexico / Industry Insight

Data Storytelling: Data Helps Tell Stories and Make Decisions

We are living in an era in which much of the economy is based on the powerful combination that has developed the triad communication-technology-hyper connection, which has led to an unprecedented amount of data in the history of the world. It is because of this that disciplines such as Data Science and Big Data have gained greater relevance in the last decade. Its foray has revolutionized practically every industry: