Mexico / Industry Insight

3 Top Tips to Prepare for Hot Sale 2022

With less than a month till Hot Sale, Mexico’s largest online sales campaign where businesses across the country offer their customers discounts and exclusive promotions between May 23rd and May 31st, we’ve curated three top tips to help you streamline your digital ad strategy ahead of the 9th Hot Sale edition.

Mexico / Life & Culture

Say Hello to Extendo; Incubeta Welcomes New Acquisition to the Family

We’re delighted to announce that data management experts, Extendo have joined the Incubeta family alongside our previous acquisitions, Groundswell, Maze-One and Panalysis. The acquisition of Extendo will expand our global presence into Latin America, allowing Incubeta to drive growth for clients through our expertise, and best practices in technology, data and creative. This acquisition will also allow us to build upon the already strong relationship we have with Google.

Mexico / Work & Awards

We have the Google Premier Partner badge!

There are recognitions that are obtained for merits and in digital marketing, one of the most outstanding is being recognized by Google as Premier Partner of 2022. Therefore, it is a great pride to say that we obtained it by meeting the optimization requirements in campaigns, investment and certifications.

Mexico / Industry Insight

Change of Strategy: Focus on Small Data and Wide Data

We are becoming more and more familiar with the term Big Data, the large amount of information that can be obtained from records on digital platforms. It is characterized by variability, speed of generation with complex processing, veracity and the value it brings to the marketing of a company.

Mexico / Industry Insight

GA4 to Analyze Online and Offline Purchases

In a previous blog, we explored the possibility of activating predictive audiences of the Google Analytics 4 (GA4) platform from e-commerce sites. However, to obtain metrics that are more limited to a type of business, there is the possibility of make implementations between different data sources (online and offline) to obtain an automatic learning model and enhance the results.

Mexico / Industry Insight

GA4 applied to eCommerce

There is no doubt that Google Analytics 4 (GA4) helps to facilitate and enhance business results in different types of industries such as retail, banking, auto, education, life insurance, however, you may not yet take advantage of all the tools that offers the platform and especially on this occasion we will focus on use cases applied only to eCommerce sites.

Mexico / Industry Insight

Prepare for 2022 with 10 Digital Marketing Tips

Privacy, cookies, eCommerce and the use of data are among the relevant topics of another year of intense growth related to digital platforms, but expectations continue, especially in Mexico, that the trend will increase.

Mexico / Industry Insight

Why is it Important For You to Migrate to Google Analytics 4?

The new version of Google Analytics has four main features that will make the analysis of your data more robust and granular:

Mexico / Industry Insight

Perspectives of Human Talent in the Face of Digital Transformation

The digital marketing industry is closely related to technological advances and that poses constant challenges in various aspects. One of the main ones has to do with human talent and the specialization that is sought in it.

Mexico / Industry Insight

Measure and Conquer! What Do You Need To Measure in eCommerce?

Online sales have had a great rebound from COVID-19, according to AMVO data in July which refers to an increase of 94.6%, compared to 201. Additionally, two out of 10 people plan to make more online purchases rather than leaving their home.