With less than a month till Hot Sale, Mexico’s largest online sales campaign where businesses across the country offer their customers discounts and exclusive promotions between May 23rd and May 31st, we’ve curated three top tips to help you streamline your digital ad strategy ahead of the 9th Hot Sale edition.

We’re delighted to announce that data management experts, Extendo have joined the Incubeta family alongside our previous acquisitions, Groundswell, Maze-One and Panalysis. The acquisition of Extendo will expand our global presence into Latin America, allowing Incubeta to drive growth for clients through our expertise, and best practices in technology, data and creative. This acquisition will also allow us to build upon the already strong relationship we have with Google.

One of the most common actions within any marketing plan is to have digital campaigns to promote the business and guide the user through the purchase funnel to generate more and more recognition and, of course, more customers. Generally, this is done through platforms such as search engines, social networks, or marketplaces. However, how can you differentiate yourself from the competition in such a competitive world, how can you “get noticed” by your audiences, and how can you get the most out of these tools?

There are recognitions that are obtained for merits and in digital marketing, one of the most outstanding is being recognized by Google as Premier Partner of 2022. Therefore, it is a great pride to say that we obtained it by meeting the optimization requirements in campaigns, investment and certifications.

The growing amount of data generated from the most varied sources makes it increasingly necessary to integrate them homogeneously to have key indicators that give real visibility of the business and take actions to improve results. We share with you a series of elements that every Marketing area should consider in order to achieve a successful Data-Driven Marketing measurement model in your organization.

The concept of omnichannel is frequently mentioned by marketing professionals, it becomes an aspiration in some companies and is one of the great challenges when thinking about developing a digital marketing strategy for a company.

We are becoming more and more familiar with the term Big Data, the large amount of information that can be obtained from records on digital platforms. It is characterized by variability, speed of generation with complex processing, veracity and the value it brings to the marketing of a company.

Remember that the information found on digital platforms helps us to better understand the user, their interests, and needs, to know what they are like, what you can offer them and what products to design so that they become your customers.

Organizations are at a crucial moment due to the relevance of user privacy in the digital world due to new regulations, changes in data collection and usage policies, browser configurations, and the elimination of third-party cookies and device identifiers.

Here are details of GA4’s intelligent functionalities that give us data on registered users under the principles of anonymous IPs, that is, taking care of people’s privacy to generate high-value reports.