Koala, a popular Australian furniture brand, turned to Incubeta to help elevate brand love and campaign performance by testing what type of creative formatting resonated best with their audience of 18+ home enthusiasts on TikTok. By utilizing the platform’s tools to create authentic, purposeful TikTok content we delivered outstanding results and meaningful insights for Koala. The TikTok-first ads delivered a CPC 14% stronger than their re-purposed ads whilst the CTR outperformed them by 30%.

Insights

We teamed up with TikTok to test if native style TikTok content outperformed repurposed assets so Koala could make informed decisions around future campaigns to ensure high audience engagement and business growth. To understand what style of campaign creative would have the highest audience engagement, an experiment was run to test the performance of creative that felt more organic and authentic compared to a highly polished advertisement.

Strategy

Koala generated four TikTok-style creatives based on organic characteristics including: creators (Chantel Mila), TikTok graphics, background music and transitions. By tapping into the tools of TikTok, the content boasted a more organic feel versus its repurposed ad counterpart, leading to stronger engagement, favourability and resonance. The TikTok-first content connected with their young home-buyer target community and provided them with a destination to engage with each other.