24th January 2023
Few within the marketing industry, or even those simply perusing LinkedIn, could’ve avoided hearing about ChatGPT – the latest rage in Artificial Intelligence (AI) that uses deep learning to produce “human-like” text. Gaining two million users within fourteen days of its inception, ChatGPT is effectively a ‘large learning model’ with the remarkable ability to respond to complex questions in a conversational way.
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For websites that do not have an explicit revenue generating action for a user to take (such as completing a purchase), finding metrics for success can be a challenge. Often, this results in conversion metrics being based on the number of pages a user viewed or how long a user spent on the website.
With all that’s happened over the last several months, you’d be forgiven for missing a growing story from down under that will likely have a rippling effect worldwide.
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