In natural selection, in the purest biology, it is a basic premise of any living organism: the ability to adapt to the environment or die. The same taken to the digital field implies learning new skills that allow people to make better use of data and information to make decisions. This is adaptation, changing the way of doing things; give a twist to the “infallible” BTL activation that does not yield measurable data, eliminate archaic marketing and base the objectives on concrete data that allow the implementation of adequate strategies for each situation. It is then that human talent takes on a new value, forgetting the fear of being replaced.
Artificial intelligence is just one part of a range of tools belonging to the Data Driven approach that benefits brands and people alike. With the contingency generated by COVID-19, the companies that have adopted this data-based approach are the ones that have obtained the best results and have hardly seen their operations or sales affected, this is a clear example of resilience. Today it is up to companies to take care of human talent by training them and providing them with the right tools to carry out their work. It is the worker’s responsibility to stay up to date on digital trends in their industry and analyze the data derived from the tools.
AI acts without human supervision and performs processes without error, but there is no way that it has the capacity for thought or analysis that a human being has. Emotions, sociability, discernment, the ability to dream, continue to have an immeasurable value and impossible to transmit to an algorithm.
The role of human talent in the digital age is to become irreplaceable through its passion, creativity and analysis, looking in the face of future technologies, eliminating the idea that AI represents a threat and on the contrary, teaching it, training it, with the goal of improving our capabilities and quality of life.