Founded over 65 years ago, McDonald’s is one of the most prevalent fast food advertisers, maintaining an extensive advertising presence across multiple channels; such as TV, Radio, Billboard, Signage and Sports sponsorships. With such a strong digital and OOH presence, McDonald’s knew they needed to think outside the box when it came to the promotion of their limited time offer (LTO) McWrap so turned to Incubeta to create a show-stopping campaign that would turn heads – and drive sales.

For the nineteenth time, the Dutch Financial Times or Het Financieele Dagblad (FD) has organized the FD Gazellen Awards, prestigious prizes granted to the fastest growing companies in the Netherlands. During a festive ceremony held at Theater Amsterdam (Houthavens), FD declared the fastest growers per region, awarding Gold, Silver and Bronze awards in the revenue categories Small (up to €2 million in the base year 2019), Medium (€2 million to €10 million) and Large (€10 million and more).

It goes without saying that analytics is a critical part of any business. Analytics helps to identify opportunities and contributors to success, not to mention problem areas that deteriorate profit and growth. For brands utilizing marketplaces specifically, it’s important to use analytics not only to get an overview of account performance, but also to deep-dive into how specific aspects of their catalog and ecommerce strategy each impact their bottom-line. Incubeta leverages various technologies to gain these invaluable insights. One of the most important platforms for our marketplace team especially is Carpio.

Following on from our success at the Global Performance Marketing awards, and the Google Premier Partner awards last month, we’re thrilled to announce that Incubeta has been shortlisted at both the Drum DADI’s and The DigiDays for our work as a global agency.

The digital marketing and advertising landscape of 2022 is vastly different than it was just three years ago. Greater digital adoption, accelerated by the pandemic has created the conditions for online sales to have its first $1 trillion year this year.

We’re thrilled to announce that Incubeta took home the trophy last night for App Growth at the 2022 Google Premier Partner Awards in Dublin for our work with South African financial services group, Sanlam.