What are we seeing overall?

Advent calendars, advent calendars, advent calendars. Across the board, people are unsurprisingly gearing up for Christmas. Shoppers are in the market for holiday decorations, as well as toys and gadgets. Consistent favorites from the past few months include LEGO, the PlayStation 5, the Nintendo Switch, and the iPhone 13. 

Shoppers from the UK are still looking for air fryers, while the Swedes are on the hunt for squishmallows, and the Dutchies are incredibly specific with the type of LEGO they need – only technicians, please.

Keep reading to see what other keywords made it to the top 10 lists last month! 

The Top 10 Most Searched Keywords on Amazon for Germany (October, 2022)

1. spannbettlaken
2. adventskalender
3. adventskalender 2022
4. weihnachtsdeko 
5. lego
6. nintendo switch
7. ps5
8. adventskalender zum befüllen
9. Alexa
10. adventskalender 2022 frauen

In English

1. fitted sheet
2. advent calendar
3. advent calendar 2022
4. christmas decoration
5. lego
6. nintendo switch
7. ps5
8. advent calendar to fill
9. alexa
10. advent calendar 2022 women

The Top 10 Most Searched Keywords on Amazon for Spain (October, 2022)

1. calendario adviento 
2. auriculares inalambricos
3. alexa
4. nintendo switch
5. xiaomi
6. arbol de navidad 
7. lego
8. tablet
9. iphone 13
10. iphone

In English

1. advent calendar
2. wireless headphones
3. alexa
4. nintendo switch
5. xiaomi
6. christmas tree
7. lego
8. tablet
9. iphone 13
10. iphone

The Top 10 Most Searched Keywords on Amazon for France (October, 2022)

1. calendrier de l’avent
2. ps5
3. lego
4. decoration noel
5. iphone
6. switch
7. jeux switch
8. montre connectée femme
9. ssd
10. samsung 

In English

1. advent calendar
2. ps5
3. lego
4. christmas decoration
5. iphone
6. switch
7. switch games
8. women’s smartwatch
9. ssd
10. samsung

The Top 10 Most Searched Keywords on Amazon for the United Kingdom (October, 2022)

1. christmas decorations
2. air fryers
3. lego 
4. advent calendar 2022
5. christmas tree
6. air fryer
7. nintendo switch
8. ps5
9. dehumidifier
10. gifts for women

In English

1. christmas decorations
2. air fryers
3. lego
4. advent calendar 2022
5. christmas tree
6. air fryer
7. nintendo switch
8. ps5
9. dehumidifier
10. gifts for women

The Top 10 Most Searched Keywords on Amazon for Italy (October, 2022)

1. calendario avvento 2022
2. smartphone
3. lego
4. cuffie bluetooth
5. smartwatch 
6. alexa 
7. nintendo switch
8. black friday 2022 offerte oggi
9. ps5
10. albero di natale

The Top 10 Most Searched Keywords on Amazon for the Netherlands (October, 2022)

1. lego
2. adventskalender 2022
3. nintendo switch
4. kerst decoratie
5. playstation 5
6. lego technic
7. adventskalender
8. pokemon 
9. airfryer
10. ps5 

In English

1. lego
2. 2022 advent calendar
3. nintendo switches
4. christmas decoration
5. playstation 5
6. lego technician
7. advent calendar
8. pokemon
9. air fryer
10. ps5

The Top 10 Most Searched Keywords on Amazon for Sweden (October, 2022)

1. *
2. lego 
3. boss
4. adventskalender
5. jul dekoration
6. barbie 
7. squishmallows
8. playstation 5
9. adventskalender barn
10. lego star wars

In English

1. *
2. lego
3. boss
4. advent calendar
5. jul decoration
6. barbie
7. squishmallows
8. playstation 5
9. advent calendar barn
10. lego star wars

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To learn more about how your brand can top the charts in terms of the most searched for keywords on Amazon, or to discover how competitive your products are on the platform overall, reach out to Martine Kevelham at martine.kevelham@incubeta.com!